TikTok Shop - Merchandise Growth Strategy & Analytics, Project Intern (MAI UK), 2026 Start (BS/MS)

TikTok Inc.; Greater London; On-site; GBP 18,000 - 24,000; Part time

Job summary

TikTok Inc. UK MAI team is offering a three-month project internship within the SMB pillar of TikTok E-commerce, focusing on onboarding and growth for UK sellers. You will gain hands-on experience and contribute to impactful initiatives in a fast-paced environment.

You will design growth strategies, analyze data, and collaborate with Product, Ops, and Marketing to deliver end-to-end initiatives and learn what it takes to drive seller success.

Qualifications

• Bachelor's degree or above, graduating December 2026 or onwards.
• Strong data literacy and ability to translate insights into actions.
• Fast learner with a proactive and resilient mindset.
• Good understanding of the UK e-commerce landscape and digital commerce dynamics.
• Excellent communication and relationship-building skills.

Responsibilities

• Design and execute full-funnel growth strategies for onboarding to maturity.
• Own and deliver performance targets across workflows with clear revenue impact.
• Identify high-potential sellers and accelerate their growth through lifecycle programs.
• Develop scalable growth campaigns and platform education addressing seller pain points.
• Analyze performance data and seller feedback to inform program design.
• Collaborate with Product, Ops, Marketing to align goals and drive impact.
• Act as subject matter expert, providing teams with insights and timelines.

Skills

Data analysis

Growth strategy

Project management

Cross-functional collaboration

Seller lifecycle

Education

Bachelor's degree or above (graduating 2026 or later)

Tools

CRM tools

Microsoft Excel

Job description

About the team: The UK MAI (Merchant Acquisition and Incubation) team operates within the SMB pillar of TikTok E-commerce, spearheading the acquisition and onboarding journey for new sellers. The team is responsible for UK TikTok Shop merchants and merchandise growth, aiming to onboard, incubate, educate merchants from scratch and drive their business success.

As a project intern, you will have the opportunity to engage in impactful short-term projects that provide you with a glimpse of professional real-world experience. You will gain practical skills through on-the-job learning in a fast-paced work environment and develop a deeper understanding of your career interests.

Applications will be reviewed on a rolling basis - we encourage you to apply early. Successful candidates must be able to commit to at least 3 months long internship period.

Responsibilities

• Design and execute full-funnel growth strategies that guide sellers from onboarding to maturity, enabling adoption of best practices and maximizing business potential.
• Own and deliver performance targets across workflows, with clear attribution to seller outcomes and revenue impact.
• Identify high-potential sellers and accelerate their growth through targeted lifecycle strategies, tools, and enablement programs.
• Develop scalable solutions-such as growth campaigns, onboarding journeys, product enhancements and platform education-that address seller pain points and drive engagement at scale.
• Analyze performance data and seller feedback to uncover trends, surface blockers, and inform strategic program design and process improvements.
• Partner closely with cross-functional teams (e.g., Product, Ops, Marketing) to align on goals, drive execution, and ensure end-to-end impact of initiatives.
• Act as a subject matter expert, equipping internal teams with the resources, insights, and timelines needed to support sellers effectively.
• Continuously build platform fluency by navigating internal tools and understanding the seller journey, identifying opportunities for innovation and optimisation.

Qualifications

Minimum Qualifications:

• Bachelor's or above, graduating December 2026 or onwards.
• Solid data literacy with the ability to conduct complex business analysis, identify growth opportunities, and translate insights into actionable plans.
• Fast learner with a proactive and resilient mindset; able to perform well under pressure and adapt quickly.
• Strong understanding of the UK e-commerce ecosystem, consumer trends, and digital/mobile commerce dynamics; experience in e-commerce or other fast-paced environments preferred.
• Excellent communication and relationship-building skills, with the ability to identify seller needs and drive productive, results-oriented conversations.

Preferred Qualifications:

• Experience in managing large volumes of sellers or accounts (e.g., hundreds of sellers).
• Strong cross-team collaboration capabilities, with proven experience coordinating stakeholders and pushing projects forward.
• Self-driven with strong ownership and a demonstrated track record of managing initiatives end-to-end.