Tiktok Shop Manager - Thg Nutrition

THG; Manchester; On-site; GBP 45,000 - 60,000; Full time

Job summary

A leading e-commerce company based in Manchester seeks a TikTok Shop Manager to oversee social commerce strategies within their nutrition brand. The ideal candidate will have over 4 years of experience in e-commerce and 2 years in a management role, particularly with TikTok Shop. This role offers creative freedom and opportunities for professional growth, alongside a competitive benefits package including enhanced leave and wellbeing support.

Benefits

25 days annual leave + bank holidays

Your birthday off

Enhanced maternity/paternity pay

Access to in-house GP and CBT therapist

Up to 50% staff discount on THG brands

Qualifications

• Proven experience in social and e-commerce (4+ years).
• At least 2 years in a middle management role.
• Experience managing TikTok Shop or similar platforms (2+ years).

Responsibilities

• Create and execute TikTok and TikTok Shop activation plans.
• Develop TikTok content strategy with brand teams.
• Leverage user-generated content for community building.
• Optimize the TikTok Shop customer journey.

Skills

Social media management

E-commerce experience

Data analysis

Creative video production

Collaboration skills

Knowledge of nutrition trends

Job description

About THG

We are THG, a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition.

Our portfolio includes leading retailers and brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty, forming our core businesses: THG Beauty and THG Nutrition.

From Manchester to New York, we're powered by a team of over 2500 people who work together, lead by example, and think BIG.

With us, you'll go further, faster. What are you waiting for?

Job Title: TikTok Shop Manager

Reporting to: Head of Ecommerce - THG Nutrition

Company: Myprotein

Location: THG HQ (WA15 0AF) - Fully Office based

About THG Nutrition & Wellness:

THG Nutrition & Wellness is home to trusted names in wellbeing and nutrition, including Myprotein, Myvegan, Myvitamins, and MP Activewear.

We aim to be the world's most empowering health movement, breaking boundaries and championing healthier, active lives.

Why be a Social Commerce Manager at THG?

This role offers a unique opportunity to shape social commerce within one of the world's largest online nutrition brands. You'll work with a dynamic team, have creative freedom, and access growth and development opportunities.

Responsibilities include:

1. Create and execute TikTok and TikTok Shop activation plans to drive brand awareness and sales.
2. Develop TikTok content strategy, collaborating with brand teams to build trend-responsive content and optimize product placements.
3. Work with Product, Trading, and Marketing teams to develop cohesive strategies.
4. Leverage user-generated content and influencer collaborations to build a strong brand community.
5. Optimize the TikTok Shop customer journey for better conversion and basket metrics.
6. Monitor industry trends and competitor activities to inform strategies.

Skills and Experience Needed:

1. Proven experience in social and e-commerce (4+ years).
2. At least 2 years in a middle management role.
3. Experience managing TikTok Shop or similar platforms (2+ years).
4. Strong analytical skills and data interpretation.
5. Creative with the ability to produce engaging short-form videos and images.
6. Excellent collaboration and communication skills.
7. Knowledge of current e-commerce and social commerce trends, especially in nutrition/wellbeing sectors.

What’s in it for you?

Career Development

• Access to bespoke development programmes and industry training.
• Opportunities for career progression and learning.

Enhanced Leave

• 25 days annual leave + bank holidays.
• Your birthday off!
• Enhanced maternity/paternity pay.
• Up to 10 days compassionate leave.
• Buy back up to 3 days leave annually.
• Volunteer leave after 12 months.

Wellbeing Support

• Access to in-house GP and CBT therapist.
• 24/7 Employee Assistance Programme.
• On-site gym and physiotherapy.

Other Perks

• Save on personal tech via salary sacrifice.
• Subsidised bus pass from Manchester.
• Up to 50% staff discount on THG brands.
• On-site staff shop, barber, and gifts for long service.
• Referral bonus up to £1,000.

THG is a Disability Confident employer and values diversity and inclusion. We aim to respond within 14 days to all applications. For questions, contact our Talent team.