TikTok Shop Manager/Executive

Veblen International; United Kingdom; Remote; GBP 35,000 - 50,000; Full time

Job summary

A fast-growing haircare brand is seeking a TikTok Shop Exec/Manager to lead strategy and execution of its TikTok Shop initiatives. This role offers the opportunity to drive performance through innovative content and partnerships, playing a crucial part in scaling their eCommerce presence. Join this dynamic team to shape the future of their direct-to-consumer strategy using TikTok as your main channel.

Qualifications

• Demonstrable experience in managing TikTok Shop.
• Ability to drive sales through affiliate and creator-led campaigns.
• Excellent analytical skills with fast-paced adaptation.

Responsibilities

• Build and execute TikTok Shop strategy and performance analysis.
• Create and optimize product listings and event promotions.
• Manage affiliate partnerships and ensure compliance with TikTok policies.

Skills

Experience with TikTok Shop

Understanding of TikTok ecosystem

Analytical skills

Video editing proficiency

Tools

CapCut

Adobe Premiere

Job description

We are currently recruiting for a high-growth, trend-driven haircare brand in the UK. They are looking for a TikTok Shop Exec/Manager to lead growth on one of the most dynamic sales channels in ecommerce today.

This award-winning UK beauty brand is disrupting the haircare industry with its high-performance, cruelty-free products and bold brand personality. Recognised by the Sunday Times and UK Beauty Awards, they are scaling fast and expanding their DTC presence across TikTok Shop, ecommerce, and retail channels.

This newly created role will report to the Co-Founders and own the TikTok Shop strategy, execution, and performance.

You’ll collaborate closely with the marketing team, lead affiliate and creator partnerships, and drive measurable sales growth through creative content and performance strategies.

RESPONSIBILITIES
Build and execute a TikTok Shop strategy across content, affiliate, and promotional activity
Create and optimise product listings, bundles, and TikTok live events
Analyse performance data and adjust strategies to maximise ROI
Partner with TikTok creators and affiliates to build an engaged community
Manage relationships with TikTok platform reps and remain informed on trends and new features
Lead affiliate seeding programmes and manage on-platform campaigns
Collaborate with marketing to plan and deliver impactful content that drives conversion
Ensure compliance with TikTok Shop policies and best practice

EXPERIENCE REQUIREMENTS
Demonstrable experience working with TikTok Shop, in-house, at an agency, or TikTok directly
Strong understanding of the TikTok ecosystem and consumer buying behaviour
Proven ability to drive performance and ROI via affiliate and creator-led campaigns
Proficiency with video editing tools such as CapCut or Adobe Premiere
Excellent analytical skills and ability to act on performance insights
Comfortable operating in a fast-paced, test-and-learn environment

To speak with one of our consultants about this position please ‘Apply Now’