TikTok Shop Manager

JR United Kingdom; Birkenhead; On-site; GBP 40,000 - 60,000; Full time

Job summary

Join a leading e-commerce team as a TikTok Shop Manager. This role combines creative strategy with data-driven execution to maximize growth and sales on TikTok. Collaborate across marketing and supply chain to ensure optimal shop performance and a seamless customer experience. You will be at the forefront of driving trends and engaging promotions, contributing to the success of our rapidly growing brand.

Qualifications

• Proven experience managing TikTok or short-form video content for a consumer brand, ideally in health or wellness.
• Strong understanding of TikTok algorithms and best practices.
• Demonstrable examples of successful TikTok campaigns.

Responsibilities

• Develop strategies to drive traffic, sales, and engagement.
• Oversee daily shop operations for efficiency and profitability.
• Track performance metrics and adapt tactics based on data insights.

Skills

Data-Driven Decisions

Creativity

Trendspotting

Community Management

Content Creation

Education

Experience in e-commerce

Background in retail health supplements

Tools

TikTok Ads Manager

TikTok Analytics

Cross-channel marketing tools

Job description

The TikTok Shop Manager is at the heart of our e-commerce success, combining strategic vision with hands-on commercial execution to maximise growth. From optimising listings to collaborating with creators for epic live streams, you’ll be the go-to expert for all things TikTok Shop. We need someone who can mix creativity with data-driven decisions—because let’s be real, going viral is cool, but making sales is cooler. This role is all about crafting a winning shop strategy, optimising inventory, and delivering engaging promotions that captivate our audience. By leveraging TikTok's dynamic platform, you'll drive traffic, boost sales, and ensure an exceptional shopping experience. From pricing strategies to data-driven insights, you'll keep the shop agile, competitive, and customer-focused—turning views into conversions and trends into revenue.

TikTok Shop Manager acts as a commercial service to our UK Squad. You will be essential in growing and building the marketplace, and defining the team around it. You will be supported by our Junior TikTok Channel Executive and agency partners but will be championing the growth across the business.

This role requires effective collaboration across your Squad, other Sales & Marketing Squads and in time, the wider business - specifically Supply Chain & BI Teams. You will be known for your growth mindset and your ability to visibly impact in-day performance and you will be developing into someone who can effectively handle the long-term strategic execution of commercial, digital marketing and brand strategies.

• Develop and refine strategies to drive traffic, sales, and engagement.
• Track performance metrics and adapt tactics based on data insights.
• Stay ahead of trends, competitors, and new TikTok features to enhance shop visibility.

Commercial Operations & Inventory

• Oversee daily shop operations for efficiency and profitability.
• Manage stock levels, transfers, and demand forecasting to avoid shortages or excess.
• Collaborate with supply chain teams for smooth order fulfilment.

Pricing & Promotions

• Create competitive pricing strategies and impactful promotions.
• Analyse campaign performance to maximise ROI and revenue.
• Align pricing and discounts with financial goals.

Performance & Data Optimisation

• Use analytics to track sales, conversion rates, and customer behaviour.
• Generate reports and insights to improve strategy and execution.
• Run A/B tests to refine pricing, promotions, and user experience.

Customer Experience & Compliance

• Optimise product listings and shop design for a seamless experience.
• Monitor feedback and enhance the customer journey.
• Ensure compliance with company policies and data accuracy.

Core Competencies

• The ideal candidate must provide tangible examples of how they have successfully grown TikTok accounts in their last two to three roles. This includes showcasing viral campaigns, sales impact, and audience growth. Case studies or a portfolio of TikTok videos they have created or managed will be highly advantageous.
• Experience working in the retail health supplements industry or a strong interest in wellness and nutrition.
• Familiarity with Aftership, Amazon, or other e-commerce platforms/marketplaces
• Basic knowledge of SEO, email marketing, and cross-channel marketing strategies.
• Proven Experience: Demonstrable experience managing TikTok or short-form video content for a consumer brand, preferably within the health, wellness, or retail industry.
• Platform Expertise: Deep understanding of TikTok algorithms, best practices, and monetization strategies.
• Content Creation Skills: Ability to shoot, edit, and optimize videos using TikTok's native tools and third-party editing software (e.g., CapCut, Adobe Premiere).
• Trendspotting & Creativity: Strong ability to identify and capitalize on viral trends while maintaining brand consistency.
• Data-Driven Approach: Proficiency in TikTok Analytics and other social media performance tools (e.g., Sprout Social, Hootsuite, Later).
• Community Management: Experience in engaging with followers, handling customer inquiries, and managing influencer partnerships.
• Advertising & Paid Media: Hands-on experience with TikTok Ads Manager and running paid social media campaigns.
• E-commerce & Conversion Focus: Understanding of social commerce, affiliate marketing, and how TikTok drives online sales.

Core Behaviours

• Pace: Know that speed is your greatest ally. It builds momentum and is key for growth. Go fast.
• Communication: Know that team is your greatest asset. Talk to them face to face, Don’t try to go alone.
• Trust: When you say you’ll do it, do it. When someone asks for help, you give it.
• Transparency: Nothing is off limits, to anyone at any time. Remove walls & call out red tape.
• Challenge: Get comfortable with feeling uncomfortable. We need you to go where you’re scared to.
• Learn: Drive a culture of experimentation and continuous improvement.
• 360 Management: Manage up, down and across. Regardless of title, everyone is a leader. So Lead.

Protein Works is a multi-award-winning healthy food brand based in the Northwest.

Our mission is simple: to help people live healthier & happier lives through the power of nutrition.

We employ 170 people across product development, manufacturing, logistics, and head office, all working towards one goal: creating premium, nutrition-packed products at unbeatable value. Our range includes protein shakes, meal shakes, wellness supplements, and high-protein snacks, all crafted for incredible taste and top-tier nutrition.

With over 350 million shakes sold worldwide, Protein Works is one of Europe’s fastest-growing food and beverage brands. We’re obsessed with excellence and innovation, helping over 2 million customers on their journey to better health.

Please note that if you are NOT a passport holder of the country for the vacancy you might need a work permit. Check our Blog for more information.

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Created on 26/06/2025 by JR United Kingdom