TikTok Shop and Social Media Manager

Collins Property Recruitment; London; Hybrid; GBP 40,000 - 50,000; Full time

Job summary

A leading company in the premium whisky industry is seeking a TikTok Shop and Social Media Manager to enhance their digital presence. The role involves managing TikTok campaigns, creating engaging content, and driving product sales through social media. Ideal candidates are passionate about whisky, skilled in video production, and experienced in managing online retail operations.

Benefits

Access to rare whisky collections

Invitations to premium tasting events

Flexible hybrid working model

Competitive salary with growth opportunities

Qualifications

• Proven experience managing TikTok shop and hosting TikTok Lives.
• Confident, charismatic, and engaging on camera.
• Strong understanding of TikTok’s algorithm and sales tools.

Responsibilities

• Manage and grow the brand’s TikTok Shop and drive engagement.
• Film and present live content to promote whisky products.
• Analyze live stream metrics to refine content strategy.

Skills

Social Media Management

Video Content Creation

Audience Engagement

Job description

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Collins Property Recruitment provided pay range

This range is provided by Collins Property Recruitment . Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

Job Title: TikTok Shop and Social Media Manager

Industry: Premium Whisky

Location: Hybrid – North West London HQ & Remote

Salary: £40,000 - £50,000 per annum, depending on experience

MUST HAVE TIKTOK SHOP EXPERIENCE

Are you passionate about premium whisky and skilled at engaging audiences through TikTok and social media? Do you understand how to drive product sales through video content and live streams? If so, we want to hear from you!

We’re recruiting on behalf of a successful and fast growing business in the premium whisky space, with a growing digital presence and a loyal customer base. As they scale their e-commerce operation, particularly via TikTok Shop, we’re looking for a confident and commercially savvy TikTok Shop and Social Media Manager to help drive product visibility, engagement, and sales.

What You'll Do:

• Manage and grow the brand’s TikTok Shop, creating and presenting live content to promote products, drive engagement, and convert views into sales.
• Film engaging, high-quality content that educates and excites audiences about whisky – from new arrivals and collector’s items to brand heritage and tasting notes.
• Be one of the on-screen faces of the brand, hosting regular live sessions and collaborating with the rest of the in-house team to maximise campaign performance.
• Analyse live stream metrics and customer feedback to constantly refine content and improve ROI.
• Create supplementary short-form content (TikTok, Reels, YouTube Shorts) to support product launches and campaigns.
• Attend whisky tastings, client events, and VIP activations, representing the brand with warmth, confidence, and knowledge.

What We are Looking For:

• Proven experience managing a TikTok shop and hosting TikTok Lives and creating sales-driven video content.
• Confident, charismatic, and engaging on camera – able to bring products and storytelling to life.
• Strong understanding of TikTok’s algorithm, audience behaviour, and sales tools including in-app product links and promotions.
• Passion for premium whisky – knowledge of whisky styles, regions, and production methods is a major plus but not essential.
• Strong commercial mindset and understanding of online retail trends.
• Comfortable working in a hybrid setup, with regular in-office presence in NW London.

Perks and Benefits:

• Access to rare and exclusive whisky collections.
• Invitations to premium tasting events and industry launches.
• Hybrid working model with flexibility.
• Competitive salary and opportunity for growth within a rapidly scaling brand.

We are reviewing CVs on a rolling basis, so if this sounds like you, apply now!

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Advertising, Marketing, and Sales

• Industries

  Food and Beverage Retail

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