TikTok Shop Account Manager

JR United Kingdom; Brighton; Remote; GBP 30,000 - 42,000; Part time

Job summary

A dynamic growth agency is seeking a part-time TikTok Shop Account Manager to drive the success of key brand accounts. In this role, you will oversee all aspects of TikTok Shop account management, including strategic campaign planning and performance analysis. The position offers the flexibility of a remote work environment, within a creative agency focused on empowering brands in the FMCG sector.

Benefits

Work remotely

Flexible freelance role (4 days/week)

Opportunities for growth as TikTok Shop expands

Creative, fast-moving environment

Qualifications

• Experience managing TikTok Shop accounts.
• Hands-on experience running TikTok Ads.
• Strong understanding of creator/affiliate workflows.

Responsibilities

• Manage TikTok Shop accounts end-to-end for a portfolio of brands.
• Run and optimise TikTok Ads campaigns focused on ROAS.
• Monitor GMV, sales performance, and content-to-cart conversion.

Skills

Data-driven approach

Strong communication

Experience managing TikTok Shop accounts

TikTok Ads optimisations

Job description

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Unpack Agency is a marketplace growth agency helping FMCG brands thrive on platforms like Amazon and TikTok Shop. We’re a team of brand builders and marketplace operators working hands-on with exciting startups and challenger brands across the UK and Europe.

We’re now looking for a part-time (4 days/week)TikTok Shop Account Managerto take ownership of key accounts — managing both day-to-day operations and paid media execution. You’ll be working directly with our clients, ensuring their products perform through engaging content, strategic campaigns, and coordinated affiliate/influencer activity.

Key Responsibilities

• Manage TikTok Shop accounts end-to-end for a portfolio of brands — from setup to scaling.
• Run and optimise TikTok Ads campaigns with a clear focus on ROAS and growth KPIs.
• Plan product launches, content strategy, and affiliate/influencer coordination in collaboration with our creators and clients.
• Monitor GMV, sales performance, stock, returns, and content-to-cart conversion.
• Review performance metrics and provide regular reports and actionable insights to clients.
• Collaborate with internal and external team members (video editors, creators, paid media specialists) to execute growth plans.
• Maintain strong communication with clients to keep them informed, supported, and confident in performance.

Requirements

• Experience managing TikTok Shop accounts
• Hands-on experience running TikTok Ads, including setup, optimisation, and performance analysis
• Strong understanding of creator/affiliate workflows and how to scale product reach through partnerships
• Data-driven approach — confident reading metrics and adjusting strategies to hit targets
• Strong written and verbal communication
• Ability to manage multiple accounts and timelines

Beneficial:

• Experience working in or with an agency
• Familiarity with FMCG, beauty, wellness or DTC brand spaces
• Experience using TikTok Creator Marketplace, affiliate tools, or Spark Ads

What’s in it for you?

• Work remotely.
• Flexible freelance role (4 days/week)
• Be part of a growing, founder-led agency working with exciting brands
• Opportunities for growth as TikTok Shop continues to expand
• Creative, fast-moving environment where you’ll own your accounts