TikTok Growth Strategist

Original Duckhead; London; On-site; GBP 40,000 - 60,000; Full time

Job summary

A dynamic sustainable brand is seeking a senior-level TikTok Growth Strategist in London to lead its TikTok channel. The role involves defining growth strategies, executing creative campaigns, and leveraging data for performance tracking. Candidates should have a proven record in scaling D2C brands on TikTok, alongside a strong grasp of analytics and influencer marketing. This is an exciting opportunity to shape the brand's presence on a growing platform.

Qualifications

• Proven experience scaling TikTok for a D2C brand.
• Deep understanding of content formats, trends, and analytics.
• Experience with A/B testing, CTR, and conversions.

Responsibilities

• Develop and execute a TikTok growth roadmap for the UK and US.
• Create engaging native TikTok content and manage a creator program.
• Analyze performance metrics and optimize for high ROAS.

Skills

Content Strategy

Analytics and Performance Tracking

Influencer Campaign Management

Growth Metrics Analysis

Job description

TikTok Growth Strategist (In-House, London – Freelance to Full-Time)

Location: Clapham, London (On-site)
Type: Freelance (with potential to go full-time)
Start Date: ASAP
Compensation: Competitive, based on experience and engagement scope

Original Duckhead is a design-led, sustainable brand reinventing the umbrella. You’ll find us in Selfridges, MoMA Design Store, and retailers around the world, but our next growth engine is TikTok, and we’re investing in it now.

We’re looking for a senior-level TikTok Growth Strategist to lead our in-house channel, from content strategy and creator campaigns to trend leverage, analytics, and paid amplification.

This is not a content creator role. It’s a growth-driven, creative position for someone who has already scaled D2C brands through TikTok and is ready to build a high-performing, data-led engine from scratch.

What You’ll Own

• A full TikTok growth roadmap across the UK and US, aligned with D2C targets
  

• Hands-on content creation: concept, shoot, edit, and publish native TikToks
  

• Creator program launch: build and manage 50–100 micro-influencers across key niches
  

• Analytics and performance tracking: ROAS, engagement, conversion, trend velocity
  

• Paid support: boost top-performing organic content with strategic spend
  

• Studio leadership: help design and run our new in-house content studio
  

We’re Looking For

• Someone who has scaled TikTok for a D2C brand, and can show the results
  

• A creative executor with a deep understanding of content, formats, and trends
  

• Experience launching creator/influencer campaigns at scale, with performance tiers and ROI goals
  

• Someone comfortable with growth metrics: A/B testing, CTR, completion rate, conversions
  

• Based in London and available on-site 3-4 days/week
  

Our 6-Month Goal

• A consistent pipeline of native, branded content that drives D2C traffic and sales
  

• A scalable influencer engine generating high-ROAS UGC
  

• Organic hits turned into evergreen paid ads
  

• TikTok becomes a core brand channel, with measurable ROI
  

To Apply

• Send examples of TikTok campaigns you’ve scaled, with performance data if possible
  

• A short note on how you’d approach this role
  

Your availability and a general indication of your freelance terms

Original Duckhead was founded in 2012 with a mission: to disrupt the throwaway culture in the umbrella industry. Did you know every year globally a total of over 1 billion umbrellas are discarded? Most of these umbrellas are not recycled or even recyclable.

Sustainability has always been at the core of our brand mission, we strive to create a positive impact for our people and our planet through our values, principles and transparency — the pillars of how we operate.

“Every idea starts with a problem: There is a vital flaw in the throwaway culture surrounding the umbrella industry. At Original Duckhead, we are driven to change the perception of umbrellas seen as short-termdisposable products, as this is creating a huge waste issue andcontributing to our global climate crisis. Our mission is more than just designing beautiful functional umbrellas. We want to encourage thoughtful consumerism, champion sustainable values and change an industry that needs shaking up."

“Original Duckhead is more than just an umbrella brand - we have grown a community of those who strive to do better and hold the brands that they consume accountable — all the while not taking life too seriously. 12 years on, and many milestones achieved, I still feel the same wave of gratitude whenever I pass one of our instantly recognisable umbrellas in the streets of London.” Morgan Cros, Original Duckhead Founder & CEO

In 2025, Original Duckhead operates globally with multiple distribution partners in United States, United Kingdom, Europe, Australia and Asia. The head office team is based in Clapham, London, where the B2C e-commerce channel is managed as well as the global B2B sales. In the last 12 months, Original Duckhead has partnered with notable brands including Conde Nast, Kew Gardens and The Conran Shop.