TikTok Content Lead: Drive Trend-Driven Video Strategy

Reed; England; On-site; GBP 32,000 - 35,000; Full time

Benefits offered by this job

Lead social strategy

Career development

Collaborative team

Creative digital team

Audience growth

Job summary

Reed is seeking a TikTok Content Creator Lead to own content strategy and delivery across one of the world’s fastest-growing social platforms. You will lead content planning, identify trends, oversee creation, and collaborate with marketing and comms teams to maximise brand reach and engagement.

This role is ideal for an experienced creator who can mentor teammates, drive authentic community interaction, and translate performance data into content that resonates with audiences.

Qualifications

• Proven experience managing TikTok or other short-form video platforms.
• Strong understanding of TikTok trends, algorithms, and engagement.
• Experience creating and delivering successful content campaigns.
• Excellent communication and organisational skills.
• Ability to analyse performance data and optimise content accordingly.

Responsibilities

• Develop and execute TikTok content strategies aligned with business objectives and audience interests.
• Lead, mentor, and inspire content creators to produce engaging, high-quality video content.
• Collaborate with marketing, PR, and social media teams to ensure consistent messaging across campaigns.
• Monitor trends, challenges, platform updates, and viral opportunities.
• Manage and maintain content calendars, ensuring timely content delivery.
• Analyse performance metrics and use insights to improve content performance.
• Drive audience engagement through authentic community interaction.
• Identify opportunities to increase brand awareness and follower growth.

Skills

TikTok management

Short-form video

Content campaigns

Communication

Analytics

Job description

Reed is seeking a TikTok Content Creator Lead to own content strategy and delivery across one of the world’s fastest-growing social platforms. You will lead content planning, identify trends, oversee creation, and collaborate with marketing and comms teams to maximise brand reach and engagement.

This role is ideal for an experienced creator who can mentor teammates, drive authentic community interaction, and translate performance data into content that resonates with audiences.