TikTok Channel Manager

Immediate Media Co; London; On-site; GBP 30,000 - 40,000; Full time

Job summary

A leading media company in London is seeking a TikTok Channel Manager to drive audience growth for a new social brand. The role involves developing content strategy, collaborating with creators, and analyzing performance. Applicants should have strong social media experience, video editing skills, and a passion for gardening. This full-time position offers a salary of up to £40,000 with various benefits and a supportive work environment.

Benefits

25 days holiday plus a day for your birthday

Health cash back plan

Flexible working policy

Enhanced family policies

Cycle to work scheme

Qualifications

• Proven experience running successful social media channels, especially TikTok.
• Strong video editing skills and familiarity with editing apps.
• A passion for gardening or outdoor living.

Responsibilities

• Develop and own TikTok strategy for audience growth.
• Collaborate with content creators to produce engaging videos.
• Use analytics tools to evaluate performance and inform strategies.

Skills

Social media channel management

Creative collaboration

Video editing

Data analysis

Audience engagement

Tools

Adobe Suite

Mobile editing apps

TikTok analytics tools

Job description

TikTok Channel Manager (salary up to £40,000 annually)

3 month contract

Immediate is home to some of the biggest and most loved consumer brands in the UK, including Radio Times, Good Food and BBC Gardeners World magazine. Our trusted, quality content reaches millions of people a month across digital, print, video, podcasts, apps and live events.

We’re the destination for people looking to get more from the things they love. We’re here to inspire, fuel, encourage and educate.

Whether it’s the big things, or the little things; from reaching fitness goals to savouring good food, cultivating outdoor spaces, or enjoying the latest TV sensation – we help bring our audiences joy!

About Project Seymour

Project Seymour is an exciting new social-first editorial launch from Immediate Media (publishers of Good Food, BBC Gardeners’ World, and Radio Times). Designed for a new generation of nature-curious audiences who want to spend more time outdoors, Seymour celebrates not just gardens but houseplants, outdoor entertaining, sustainability, and the joy of being outside – all through the lens of short-form video.

We’re building something from scratch – and we’re looking for a creative, data-savvy TikTok Channel Manager to help us grow this new brand from the ground up.

About the role

As our TikTok Channel Manager, you'll be the driving force behind our TikTok strategy and execution. You’ll commission and collaborate with a network of content creators, edit and publish videos, and shape the channel's tone, visual identity and momentum. You’ll live and breathe TikTok trends, constantly iterating based on performance to build a highly engaged community.

You’ll already be experienced creating content and will have a proven record of building an engaged social following, preferably in areas that align to Seymour’s mission.

As a TikTok Channel Manager, you will

• Develop and own the TikTok strategy for Seymour, driving audience growth and engagement from launch onwards

• Identify and brief creators who align with Seymour’s values and aesthetic; work closely with them to bring ideas to life, with suppport from with Immediate’s Gardeners’ World and central teams.

• Ensure quality control and consistency by editing creator content for tone, visual cohesion and TikTok best practice

• Monitor comments and messages to foster a positive, responsive channel presence

• Keep on top of emerging TikTok trends and sounds; analyse content performance to inform future creative and commissioning decisions

• Use planning and analytics tools to manage content pipeline, measure performance and inform strategy

• Build a clear picture of our target audience and their behaviours, using insight to shape our editorial calendar

• Test formats, hooks, captions and storytelling styles to optimise reach and resonance

• Proven experience running successful social media channels, including TikTok, ideally for a media brand, influencer, or content publisher

• Strong video editing skills – confident using mobile editing apps or Adobe suite to polish and finesse content

• A confident creative who can brief and guide creators while protecting the integrity of a brand

• Obsessed with TikTok – you know what’s trending, what’s tired, and what’s next

• Confident using TikTok analytics and reporting tools to evaluate and optimise performance.

• A passion for gardening, houseplants, outdoor living or sustainability – you don’t need to be an expert, but enthusiasm is key

• Data-literate and insight-driven – you can read the numbers and act on them

• Organised, proactive and comfortable working in a fast-paced test-and-learn environment

Bonus Points If You Have

• Experience working with or as a creator

• Knowledge of affiliate marketing or social-first monetisation strategies

• Experience building or launching a new brand

• A relaxed working environment with regular socials including a summer festival

• Supportive well-being initiatives and benefits, talks & workshops, andMental Health First aiders & Champions
• 25 days holiday plus a day for your birthday. Our offices will be closed between Christmas and New Year’s which are in addition to your annual entitlement
• Claim back everyday health care cost with Medicash our Health Cash back plan
• Lease an Electric vehicle through our EV salary sacrifice scheme
• Tailored training and development through both our inhouse learning platform and LinkedIn Learning
• A progressive and transparent culture focused on your development
• Flexible / hybrid working plus early finish Fridays
• Cycle to work scheme
• Enhanced Family Policies including paternity, adoption and surrogacy leave. We also provide a pregnancy loss, fertility, and carers policy
• Competitive pension plans and Life Assurance
• A newly renovated modern office with lots of collaborative spaces

At Immediate, we pride ourselves on our open, inclusive, collaborative, and dynamic culture that empowers our people to thrive and give their best. We care deeply about our people, our local communities and the impact we have on the environment. Our active Diversity & Inclusion network, comprehensive well-being programs, and clear sustainability strategies reflect this commitment.

People are at the heart of our business and creating a diverse and inclusive working environment is important to us. Immediate is an equal opportunities employer. We’ll never treat anyone less favourably because of their sex, gender reassignment, pregnancy and maternity, marital/civil partnerships, sexual orientation, race, nationality, ethnic origin, age, religion or belief or disability. We’re also committed to supporting applications from those who are returning to work following a career break, maternity leave or caring responsibilities.

Immediate is a place you can grow, be supported, and make a difference.