Tik Tok Content Creator

Protein Works; Liverpool; On-site; GBP 30,000 - 40,000; Full time

Job summary

A leading company in the health and nutrition sector seeks a TikTok Content Creator for its dynamic social media team. In this role, you will drive engagement and sales through innovative TikTok content, working collaboratively across various departments. The successful candidate will need to be highly creative, possess excellent editing skills, and have a strong understanding of social media trends to optimize brand presence online. If you're passionate about content creation and eager to make a real impact on a growing brand, this role is perfect for you.

Qualifications

• Strong portfolio of creative work and social-first content.
• In-depth knowledge of social media channels, especially TikTok.
• Highly organized with the ability to manage multiple projects.

Responsibilities

• Lead on generating innovative TikTok-first content.
• Manage day-to-day scheduling and posting across channels.
• Monitor and report on KPIs for all social media channels.

Skills

Creativity

Social Media Expertise

Video Editing

Content Creation

Tools

Adobe Creative Suite

Canva

Final Cut Pro

Job description

TikTok Content Creator

We are currently seeking a confident, articulate, and highly motivated TikTok Content Creator to join our growing social media team. The successful candidate will play a key role in driving online engagement and sales through high-quality, interactive TikTok content.

This role requires effective collaboration across our Squad function, other Sales & Marketing Squads and in time, the wider business - specifically CX, NPD and Brand. You will be known for your creative mindset and your ability to visibly impact in-day performance and you will be developing into someone who can effectively handle the long-term strategic execution of social-first content.

Core Responsibilities

• Lead on generating fresh, innovative, creative ideas for TikTok-first content, that builds on our brand narrative, builds our community, and generates social conversation and brand buzz.
• Responsible for creating disruptive, engaging content
• Lead on engaging and growing our community across social channels through different initiatives and exciting content ideas.
• Introduce and build upon different content strands to engage and grow our audience.
• Keep up to date with emerging social trends, competitor activity and industry updates to share with the wider team.
• Manage the day-to-day scheduling and posting across channels.
• Manage delivery of organic social & paid social assets for each brand moment
• Actively engage with the community by responding to comments, messages, and mentions across platforms daily.
• Monitor and report on KPIs for all social media channels, including engagement rates, follower growth, brand reach etc.
• Work with the wider brand and product teams to ensure the content calendar is kept up to date and content is created to support trend / brand moments.
• Use insights to optimise content and strategy, ensuring the brand's social media efforts contribute to overall business objectives.
• Be a true ambassador for the brand, embodying its culture and brand values in everything you create.
  
  

Core Competencies

• Highly creative, innovative and social media obsessed.
• Strong portfolio of creative work and social-first content.
• In-depth knowledge of social media channels (Overindexing in TikTok).
• Strong photo/video editing skills (Adobe Creative Suite, Canva, Final Cut Pro).
• Highly organised with the ability to manage multiple projects and meet deadlines.
• Understanding of colour correction, sound design, motion graphics, and file optimisation
• Hands-on experience with camera equipment, lighting setups
• A creative thinker who understands how to craft brand-aligned visual stories across formats
• Comfortable working independently and taking ownership of full project cycles
  
  

Core Behaviours

• Pace: Know that speed is your greatest ally. It builds momentum and is key for growth. Go fast.
• Communication: Know that team is your greatest asset. Talk to them face to face, Don’t try to go alone.
• Trust: When you say you’ll do it, do it. When someone asks for help, you give it.
• Transparency: Nothing is off limits, to anyone at any time. Remove walls & call out red tape.
• Challenge: Get comfortable with feeling uncomfortable. We need you to go where you’re scared to.
• Learn: Drive a culture of experimentation and continuous improvement.
• 360 Management: Manage up, down and across. Regardless of title, everyone is a leader. So Lead.