Ticketing Campaigns Marketer – Drive Matchday Attendance

Birmingham City FC; Birmingham; Presencial; GBP 32 000 - 42 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Competitive salary

Company pension

Life assurance

23 days leave (25 with service)

Club events access

Professional development

Collaborative environment

Resumo da oferta

Birmingham City Football Club is seeking a Marketing Executive to lead ticketing campaigns and drive attendance at St Andrew's @ Knighthead Park. You will plan, deliver and optimise multi-channel campaigns, collaborating with CRM, Digital, Brand & Creative and Partnerships teams to convert interest into matchday attendance.

The role requires experience in campaign planning, media strategy and channel planning, with strong CRM, copywriting and analytics capabilities to continually improve

Qualificações

• Qualification in Marketing, Business, Sport Management or related discipline.
• 2+ years planning and delivering multi-channel marketing campaigns with measurable outcomes.
• Experience creating detailed media and channel plans including budgeting and KPI management.
• Strong CRM and email marketing experience, including segmentation, automation and A/B testing.
• Excellent copywriting skills for diverse audiences across channels.
• Strong reporting, analytics and campaign tracking capabilities.
• Advanced organisational and project management skills with multi-campaign workload.
• Strong communication and stakeholder management skills.

Responsabilidades

• Plan and deliver end-to-end ticketing campaigns for Birmingham City Women's teams and fixtures.
• Develop briefs outlining objectives, audiences, budget, channels and success measures.
• Brief internal creative teams and external agencies to produce assets.
• Create integrated campaigns with storytelling and urgency to drive sales.
• Collaborate with Ticketing, CRM and Performance Marketing to align activity with pricing.

Conhecimentos

Campaign planning

CRM & email marketing

Copywriting

Analytics & reporting

Project management

Stakeholder management

Communication skills

Formação académica

Marketing degree

Sport management

Related discipline qualification

Ferramentas

Google Analytics 4

Power BI

Looker Studio

Tableau

Descrição da oferta de emprego

Birmingham City Football Club is seeking a Marketing Executive to lead ticketing campaigns and drive attendance at St Andrew's @ Knighthead Park. You will plan, deliver and optimise multi-channel campaigns, collaborating with CRM, Digital, Brand & Creative and Partnerships teams to convert interest into matchday attendance.

The role requires experience in campaign planning, media strategy and channel planning, with strong CRM, copywriting and analytics capabilities to continually improve