The Estée Lauder Companies Global Marketing Manager

The Estée Lauder Companies; London; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading global cosmetics company is looking for a Global Marketing Manager based in London. You will drive marketing campaigns, manage product launches, and optimize the fragrance portfolio. The ideal candidate has at least 8 years of experience in marketing and a strong analytical mindset. This role requires excellent interpersonal skills and a passion for consumer trends.

Qualifications

• Minimum of 8 years of marketing experience.
• Ability to manage multiple projects with high detail.
• Strong interest in consumer and cultural trends.

Responsibilities

• Support the Fragrance Director in executing category strategy.
• Drive full-funnel consumer marketing campaigns.
• Manage product & pricing positioning and forecasting.

Skills

Excellent inter-personal skills

Project management

Creative mindset

Analytical skills

Communication skills

Job description

Global Marketing Manager

Jo Malone London has the exciting opportunity for a Marketing Manager to join our Global team based in our Manchester Square Offices in London.

Description of Responsibilities:

Category and Portfolio Management

• Support the Fragrance Director in shaping and executing category strategy to accelerate growth.
• Own and manage the global fragrance end-to-end marketing roadmap, ensuring alignment with business objectives.
• Translate consumer and market insights into actionable product plans and robust marketing calendars, identifying market opportunities and consumer trends.
• Partner with Global and regional teams: Insights, Product Development, Supply chain, international teams to co-create and develop winning action plans.
• Monitor competitive landscape and category growth drivers to inform product positioning, assortment, and pricing.
• Manage the fragrance product portfolio, including lifecycle management, range optimisation, and new product launches.
• Balance the portfolio across olfactive families, formats, and price tiers; conduct regular fragrance architecture reviews to avoid duplication and cannibalisation.
• Evaluate SKU productivity and recommend rationalisation as needed.

Product Management

• Shape the New Product Launch roadmap through insight-led collaboration with global and regional teams.
• Project manage all fragrance category launches, ensuring alignment across functions.
• Manage product & pricing positioning, COGs, and forecasting to support margin, market opportunity, and brand ambition.

Consumer Marketing Planning & Execution

• Drive full-funnel, 360° consumer marketing campaigns to recruit new consumers, drive brand equity, and category growth.
• Shape campaign briefs and consumer marketing plans applying the latest consumer insights; champion a consumer-first mindset across activations.
• Drive seamless integrated consumer experiences and journeys by partnering with Creative, Channel lead, and Regional teams; facilitate cross-functional collaboration and aligned plans.
• Manage content creation and content mapping, ensuring relevance across platforms and resonance with target audiences.

Go to Market Execution

• Clearly communicate campaign objectives and market opportunities to build shared vision and commitment.
• Align closely with International and Regional teams to ensure local market relevance.
• Coordinate Global cross-functional teams to ensure flawless product launches and market readiness.
• Develop Global marketing toolkits, frameworks, activation plans, and assets to efficiently bring programmes to market.
• Support deployment of marketing plans to regions through collaboration meetings, regional toolkit, and material (master presentations for Retailers, Regional Roundtables…).

Performance Management

• Track and analyse category performance, campaign results, and programmes ROI.
• Identify growth levers and lead corrective actions where needed.
• Present business/performance updates and strategic recommendations to leadership.
• Establish KPIs and goals; evaluate campaigns and programmes' results to inform future planning.

Qualifications

The ideal candidate will:

• Demonstrate excellent inter-personal skills.
• Have a minimum of 8 years of marketing experience.
• Have exceptional organisation skills with an ability to prioritise and manage multiple projects at once to a high level of detail.
• Be able to effectively drive projects forward with a solution- and result-focused mindset.
• Demonstrate both a creative and commercial mindset and use this approach in making recommendations.
• Be highly numerate and analytical with an ability to cross-reference a variety of sources to reach recommendations to unlock opportunities.
• Demonstrate excellent verbal and written communication skills with the ability to interface and build relationships with many departments across the organisation.
• Show a strong interest in the consumer, cultural diversity, and trends, with enthusiasm and passion.