DescriptionThe Area Sales & Education Manager (ASEM) is responsible for the overall performance within a designated area. This role leads the Point of Sale (POS) Management teams, driving sales, operations, and consumer service excellence. The ASEM ensures the implementation of the commercial strategy at the local level, coaching POS management to achieve KPIs, while cultivating a customer-centric, performance-driven culture. This role primarily covers areas such as Liverpool, Preston, North Wales, and Warrington.
Sales & Service Management:- Set and achieve sales and profitability targets for the area by managing POS performance and ensuring alignment with brand objectives.
- Lead and engage the POS management teams to meet their targets through regular communication and development opportunities.
- Monitor KPIs to ensure that commercial targets are met and take corrective actions when necessary.
- Collaborate with internal teams and retail partners to create and execute strategies that drive traffic and conversion while maintaining brand values.
Team Leadership & Development:- Lead, coach, and develop POS management teams, ensuring they have the skills and resources to meet business objectives.
- Foster a culture of accountability, teamwork, and high performance.
- Conduct regular performance reviews, set clear goals, and provide feedback based on KPIs and operational success.
- Build a talent pipeline, identifying key roles and providing training and development opportunities for team members.
- Ensure POS management teams adhere to company policies and maintain high standards of customer service, focusing on consumer recruitment and retention strategies.
Brand & Consumer Engagement:- Champion the brand's values and ensure they are consistently represented at every POS location.
- Lead the POS management team in delivering exceptional consumer experiences, emphasizing service excellence, product knowledge, and brand engagement.
- Act as the brand ambassador, promoting brand identity and ensuring it resonates with customers through all points of interaction.
Qualifications:To be successful in this role, you should have:
- Strong leadership capabilities, with a proven ability to inspire and develop high-performing teams.
- Experience in retail management, focusing on sales, service, and team leadership.
- Strong business acumen with the ability to interpret sales data and adjust strategies accordingly.
- Excellent communication and interpersonal skills to manage relationships with internal and external stakeholders.
- A passion for delivering exceptional customer service and driving business results.
- Ability to travel across the area and work flexible hours, including evenings and weekends.
Additional qualifications include:
- Minimum of 5 years of experience in retail management, with a strong background in sales, service, and team development.
- Proven experience managing large teams, multi-site operations, and driving performance.
- A track record of delivering results through strategic planning and execution.
- Strong organizational skills and the ability to manage multiple priorities.
- A background in business, retail management, or a related field is preferred.
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