Test, Experiment & Learn Senior Manager (Marketing)

Lloyds Banking Group; Chester; Hybrid; GBP 104,000 - 124,000; Full time

Job summary

A leading financial services group is seeking a Senior Manager to drive marketing experiments and enhance customer engagement. The ideal candidate will have a strong background in statistical testing and experience in A/B testing. This full-time role offers a hybrid working pattern across various locations including Chester and aims to foster a culture of continuous learning and collaboration.

Benefits

Flexible working options

Extensive benefits

Qualifications

• Proven experience in senior analytics or experimentation roles within marketing.
• Strong expertise in statistical testing and hypothesis testing.
• Hands-on experience with A/B and multivariate testing across channels.

Responsibilities

• Lead the development and execution of the Test & Learn strategy.
• Design and implement statistically sound experiments.
• Analyze results and translate findings into actionable insights.

Skills

Statistical testing

Data analysis

A/B testing

Excellent communication

Tools

Google Analytics

Adobe Analytics

Job description

End Date: Tuesday 09 September 2025

Salary Range: £104,686 - £123,160

We support flexible working – click here for more information on flexible working options

Flexible Working Options: Hybrid Working, Job Share

Job Description Summary:

Job Title: Test, Experiment & Learn Senior Manager (Marketing)

Salary: £83,400 to £123,000 per annum (dependent on location and experience) plus extensive benefits.

Locations: London, Bristol, Edinburgh, Leeds, Halifax, or Chester

Hours: 35 hours, full-time

Working Pattern: Hybrid, involving at least two days per week at one of the listed hubs

Why Lloyds Banking Group?

We are evolving, investing in our people, data, and technology to meet the needs of our 26 million customers. We embrace collaborative, agile working to deliver the best outcomes for colleagues, customers, and businesses. Join us to grow with purpose!

Want to hear more?

We’re seeking a data-savvy, insight-driven Senior Manager to lead marketing experiments that shape customer engagement. If you’re passionate about data-driven decisions and have a strong foundation in statistical testing, we’d love to hear from you.

About the Role

You will spearhead our marketing experimentation agenda, fostering a culture of continuous learning and evidence-based decision-making. Your work will span digital, CRM, and ATL channels to design tests, analyze results, and derive insights to enhance campaign performance and customer outcomes. Collaboration with agencies and internal teams will be key to ensuring measurable, optimized marketing activities.

Key Responsibilities

• Lead the development and execution of the Test & Learn strategy across channels and campaigns.
• Design and implement statistically sound experiments (A/B, multivariate tests).
• Define success metrics, control groups, and sample sizes.
• Analyze results and translate findings into actionable insights.
• Build frameworks to scale experimentation.
• Partner with BI, analytics, data science, and platform teams for data accuracy.
• Promote a culture of experimentation and coach stakeholders.
• Present insights to senior leadership for strategic decision-making.

About You

• Proven experience in senior analytics or experimentation roles within marketing.
• Strong expertise in statistical testing, hypothesis testing, confidence intervals, and significance testing.
• Hands-on experience with A/B and multivariate testing across digital and CRM channels.
• Familiarity with ATL measurement techniques and analytics platforms like Google Analytics, Adobe Analytics, GA4.
• Excellent communication skills for explaining complex concepts to non-technical audiences.

About Working for Us

We are committed to diversity, inclusion, and creating a workplace where everyone belongs. We welcome applications from under-represented groups and are disability confident. If adjustments are needed during recruitment, please let us know.

If you’re excited about joining us, we’d love to hear from you!

Our Purpose

To help Britain prosper. Our colleagues make a difference to customers, communities, and businesses. Join us to shape the future of financial services and grow your career.

Data Safety and Inclusion

We keep your data safe and only ask for sensitive information during formal stages of the recruitment process. We aim to build a diverse, inclusive workforce where all colleagues can thrive.