Telesales

Lawsons (Whetstone) Ltd; Greater London; On-site; GBP 38,000 - 42,000; Full time

Benefits offered by this job

25 days holiday

Pension scheme

Employee Assistance Programme

Online GP services

Progression opportunities

Job summary

Lawsons (Whetstone) Ltd is recruiting a Telesales colleague for our Whetstone branch in London. This customer‑focussed sales role handles telephone enquiries, builds relationships with trade and retail customers, and supports the branch in hitting its sales targets.

You will provide accurate product advice on timber, fencing and building materials, prepare quotations, process orders and work closely with yard, transport and management teams to ensure orders are fulfilled.

Qualifications

• Previous telesales, internal sales or customer service experience essential.
• Experience in builders’ merchants or timber/building materials preferred.
• Confident telephone manner with ability to build rapport.

Responsibilities

• Handle incoming telephone enquiries from trade and retail customers.
• Identify requirements and recommend suitable timber, fencing and building materials based on product knowledge and customer needs.
• Prepare accurate quotations, process sales orders and confirm product availability, pricing, delivery details and collection arrangements.
• Proactively contact existing and potential customers to generate sales, follow up quotations and develop long-term customer relationships.
• Work closely with the branch yard, transport and management teams to ensure orders are prepared and delivered in line with customer expectations.
• Maintain accurate customer, order and quotation information using branch systems and company procedures.
• Identify opportunities to introduce additional products and services that meet customer requirements and support branch sales targets.
• Resolve customer queries and complaints professionally, escalating issues to the appropriate colleague or manager when required.
• Keep up to date with product ranges, pricing, promotions and industry developments to provide accurate and helpful advice.
• Comply with company policies and procedures including health and safety, data protection and customer service standards.

Skills

Telesales experience

Customer service

Trade counter

Professional telephone manner

Sales negotiation

Product knowledge

Numeracy

CRM & MS Office

Tools

CRM software

Microsoft Office

Email systems

Job description

About Lawsons

Lawsons is the UK’s largest independent supplier of fencing, timber and building materials. Established in 1921, we operate across London and the South East of England with over 35 branches, more than 700 employees and a turnover of £165 million. We are committed to delivering high quality products and exceptional service to both trade and retail customers.

About Lawsons

Lawsons is the UK’s largest independent supplier of fencing, timber and building materials. Established in 1921, we operate across London and the South East of England with over 35 branches, more than 700 employees and a turnover of £165 million. We are committed to delivering high quality products and exceptional service to both trade and retail customers.

Role Overview

We are recruiting a Telesales colleague to join our Whetstone branch. This is a customer-focused sales role responsible for handling telephone enquiries, developing customer relationships and supporting the branch in achieving its sales and service targets. The successful candidate will be confident speaking with trade and retail customers, organised in their approach and motivated to provide accurate product advice and a professional service at every opportunity.

Key Responsibilities

• Handle incoming telephone enquiries from trade and retail customers, providing prompt, friendly and professional assistance.
• Identify customer requirements and recommend suitable timber, fencing and building materials based on product knowledge and customer needs.
• Prepare accurate quotations, process sales orders and confirm product availability, pricing, delivery details and collection arrangements.
• Proactively contact existing and potential customers to generate sales, follow up quotations and develop long-term customer relationships.
• Work closely with the branch yard, transport and management teams to ensure orders are prepared and delivered in line with customer expectations.
• Maintain accurate customer, order and quotation information using branch systems and company procedures.
• Identify opportunities to introduce additional products and services that meet customer requirements and support branch sales targets.
• Resolve customer queries and complaints professionally, escalating issues to the appropriate colleague or manager when required.
• Keep up to date with product ranges, pricing, promotions and industry developments to provide accurate and helpful advice.
• Comply with company policies and procedures including health and safety, data protection and customer service standards.

Person Specification

• Previous experience in telesales, internal sales, customer service or a trade counter environment (essential).
• Experience within a builders’ merchants, timber, fencing or building materials environment (essential).
• Confident and professional telephone manner with the ability to build rapport with a wide range of customers.
• Strong sales and negotiation skills with a proactive approach to following up enquiries and securing orders.
• Good product awareness and the ability to understand customer requirements and recommend appropriate solutions.
• Accurate and organised, with the ability to manage multiple enquiries, quotations and orders effectively.
• Good numeracy and literacy skills with attention to detail when checking prices, quantities and order information.
• Comfortable using computers, email, CRM or sales order systems and Microsoft Office applications.
• Team player who works well with telesales, yard, transport and management colleagues across the branch.
• Reliable, commercially aware and motivated to achieve individual and branch sales targets.
• Commitment to delivering excellent customer service and building lasting customer relationships.

Working Hours, Salary and Benefits

• Full-time, permanent position based at our Whetstone branch.
• Working hours are Monday to Friday 07.30 - 17.00 and 1 in 3 Saturdays working 08.00 - 12.00.
• Competitive salary dependent on experience (£38,000 - £42,000)
• 25 days holiday per year plus bank holidays and an additional celebration day, rising with service in line with company policy.
• Company pension scheme and Death in Service cover.
• Employee Assistance Programme and access to Online GP services.
• Comprehensive induction, ongoing product and sales training and genuine progression opportunities within Lawsons.

Why Join Lawsons?

• Be part of a well-established, family-owned company with a strong local reputation.
• Work in a supportive, team-focused environment where product knowledge, sales performance and customer service are valued.
• Develop your career through structured training and clear progression pathways across our branch network.
• Build strong relationships with trade and retail customers in Whetstone and the surrounding area.
• Play an important role in helping customers find the right products and supporting the success of the branch.

Lawsons is an equal opportunities employer and welcomes applications from all suitably qualified candidates. If you are confident, commercially minded and enjoy speaking with customers in a fast-paced sales environment, we would like to hear from you. #LP