Technical Writer London, England

Group M Worldwide Inc.; London; On-site; GBP 100,000 - 125,000; Full time

Job summary

An innovative firm is seeking a skilled Director, In-System Comms Architect to enhance user engagement on their advanced data platform. This role involves designing and optimizing in-app communication strategies, collaborating with cross-functional teams to align communications with business goals, and leveraging automation tools for personalized user interactions. The ideal candidate will have extensive experience in product marketing and user engagement, along with a deep understanding of digital products and UX/UI principles. Join a dynamic team at the forefront of the AdTech industry and make a significant impact on user experience and engagement.

Qualifications

• Extensive experience in product marketing, user engagement, or related roles.
• Proven experience with in-app communication tools and chatbots.

Responsibilities

• Develop and execute strategies for in-product communications to enhance user engagement.
• Oversee in-platform chat interfaces, ensuring seamless integration with user experience.

Skills

Product Marketing

User Engagement

In-app Communication Tools

A/B Testing

Project Management

Collaboration Skills

Education

Experience in Product Marketing or Related Role

Tools

Automation Platforms

Technical Writing Tools

Job description

WHO WE ARE

Choreograph is WPP’s global data products and technology company. We’re on a mission to transform marketing by building the fastest, most connected data platform that bridges marketing strategy to scaled activation.

We work with agencies and clients to transform the value of data by bringing together technology, data and analytics capabilities. We deliver this through the Open Media Studio, an AI-enabled media and data platform for the next era of advertising.

We’re endlessly curious. Our team of thinkers, builders, creators and problem solvers are over 1,000 strong, across 20 markets around the world.

WHO WE ARE LOOKING FOR

Choreograph is seeking a skilled Director, In-System Comms Architect to join our Product Comms team. This person will play a critical role in shaping how users interact with and derive value from the OMS Platform. This person will own the design, implementation and optimization of in-app communication strategies, leveraging user journey triggers to deliver timely, relevant and impactful engagement.

The ideal candidate will collaborate across Product, Measurement and Design teams to ensure communications align with business goals, enhance user experience and drive KPIs. The role will work closely with Product Training.

WHAT YOU WILL DO

• Develop and execute a comprehensive strategy for in-product communications, identifying key touchpoints along the user journey for optimal engagement.
• Oversee the development and functionality of in-platform chat interfaces and bots, including writing scripts, managing workflows, and ensuring seamless integration with the overall user experience.
• Collaborate with the Product Training and Product Development team to curate and adapt content for in-product communications. Set up test communications and conduct experiments to evaluate their success, iterating based on performance data.
• Partner with the Product Measurement team to analyse communication performance, identify trends and understand their impact on KPIs and user conversions.
• Work closely with Product Design teams to design and implement in-system communications that are intuitive, engaging and align with OMS’ overall design and user experience.
• Leverage automation tools and personalization techniques to tailor in-app messages to specific user segments and contexts, enhancing engagement and relevance.
• Serve as a liaison between Product Comms, Training, Measurement and UX/UI teams, ensuring in-system communication efforts are cohesive and aligned with broader organizational goals.

WHAT YOU WILL NEED

• Extensive and proven experience in product marketing, user engagement or a related role.
• Proven experience with in-app communication tools, chatbots or similar systems.
• Familiarity with A/B testing frameworks and tools for evaluating communication effectiveness.
• Knowledge of automation platforms and personalization engines.
• Understanding of UX/UI principles and design processes.
• Deep understanding of digital product and creating content for digital products.
• Familiarity with product marketing processes and the ability to translate product knowledge into easily digestible marketing collateral.
• A depth of knowledge of media and the media planning & buying landscape.
• Strong organizational and project management skills, with the ability to manage multiple projects simultaneously and meet deadlines.
• Excellent collaboration skills and the ability to work cross-functionally in a fast-paced environment.
• Experience in creating customer-facing product documentation and marketing narratives.
• Experience with technical writing tools.

If you are ready to be at the forefront of the AdTech industry, shaping its future, and driving success for both Choreograph and our clients, we encourage you to apply and join our team.

Choreograph is the beating heart of data inside WPP’s media investment group, GroupM, the world’s leading media investment company responsible for more than $60 billion in annual media investment. Discover more about Choreograph at www.choreograph.com

GroupM and all its affiliates embrace and celebrate diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive we are, the more great work we can create together.

(Please note this is a UK based role and requires individuals to have the right to work in this location)

#LI-Promoted