Technical SEO Specialist — Local & AI Content Strategy

Primo Interactive Limited; Greater London, Manchester, Wrexham; Hybrid; GBP 40,000 - 65,000; Full time

Job summary

Primo Interactive Limited is seeking an experienced SEO specialist to join our agency team in London. You will audit client sites, plan content, and help clients appear in AI answers. You’ll work with UK businesses and manage local profiles to improve visibility.

You will track rankings, clicks and conversions, reporting clearly on what changed and why, while staying ahead of evolving search engines and AI considerations.

Qualifications

• Five years of commercial work in this field with verifiable results.
• Sites you have improved, with before/after examples.
• Confidence using Search Console, GA4, Ahrefs or similar tools.
• Enough HTML knowledge to read a page template and identify issues.

Responsibilities

• Audit sites, prioritise findings and write them for developers to act on.
• Run keyword and competitor research and translate into a client content plan.
• Look after Google Business Profiles and local citations for multi-site clients.
• Track rankings, clicks and conversions and report on changes and rationale.
• Stay up-to-date with search engines and AI changes and share insights.

Skills

SEO

Local SEO

Content planning

Analytics

Tools

Ahrefs

Search Console

GA4

Job description

Primo Interactive Limited is seeking an experienced SEO specialist to join our agency team in London. You will audit client sites, plan content, and help clients appear in AI answers. You’ll work with UK businesses and manage local profiles to improve visibility.

You will track rankings, clicks and conversions, reporting clearly on what changed and why, while staying ahead of evolving search engines and AI considerations.