Technical Senior CRM Executive

Bloom & Wild; Greater London; Hybrid; GBP 45,000 - 60,000; Full time

Benefits offered by this job

Flexible working & work from abroad

25 days holiday + birthday

Equity options from day 1

ClassPass membership

Employee discounts on products

Volunteer days

Job summary

Bloom & Wild is seeking a Technical Senior CRM Associate to backfill a departure and take hands-on ownership of customer comms builds. You will report to Libby and collaborate with Rosie Hook, owning your area with independence while shipping campaigns.

You’ll craft complex transactional emails with HTML/CSS/Liquid, run SQL-based segmentation, and document API triggers. You’ll support AppsFlyer testing and deep-linking across channels, especially during peak periods.

Qualifications

• Experience building transactional and triggered emails with HTML, CSS and Liquid.
• Experience with SQL for audience segmentation and data pulls.
• Familiar with CRM/email platforms and API integrations.
• Able to document build logic and work across teams to ship live campaigns.

Responsibilities

• Build and own complex transactional and triggered email campaigns.
• Own QA for campaigns and explore scalable QA solutions.
• Write SQL for audience segmentation and data pulls.
• Document API triggers and collaborate with Product/Engineering.
• Support AppsFlyer testing setup and deep-linking across apps and email.
• Work with teams during peak periods and contribute to knowledge base.

Skills

HTML

CSS

Liquid

SQL

APIs

CRM platforms

Email campaigns

Tools

AppsFlyer

API documentation

Job description

Hi, we’re Bloom & Wild. We don’t just send flowers. We help our customers to care wildly. Caring wildly is celebrating the little things we all do for each other every day. Not just the big occasions. It’s being there for the highs. Stepping up for the lows.

We care wildly about people and our planet. Which is why we’re so proud to be a certified B Corp™ – committed to making long-term positive change for our community, and the world around us.

Founded in 2013, our mission back then was to make sending and receiving flowers the joy that it should be, by harnessing technology, brand and letterbox delivery. We announced £75 million Series D funding in 2021 and that same year acquired bloomon in The Netherlands and Bergamotte in France. Together, we’ve fulfilled and delivered over 20 million orders (and counting!), making us the largest direct to consumer flower business in Europe.

Now home to a family of 3 beautiful brands, we’re driven by our vision to create the destination for making life a little more thoughtful and beautiful. And we won't stop at flowers and plants. Starting with the Bloom & Wild brand, we’re expanding our gifting offering to other categories like cakes, candles and cocktails. This is all part of our ambition to build Europe’s #1 direct to consumer gifting destination.

CRM & Lifecycle @ Bloom & Wild Group

The CRM & Lifecycle team sits within Marketing at Bloom & Wild, responsible for the customer communication journey — from transactional and triggered emails to lifecycle campaigns and subscription comms. Right now the team is navigating a shift toward more technical, complex builds at a time when the business is leaning hard into subscriptions. The team has already embraced AI — a CRM strategy planner, a subscription briefing agent, and an impact‑and‑error triage tool — and is looking for someone who can both build campaigns hands‑on and help extend those AI investments. This is a team that cares wildly about getting the details right in customer‑critical communications, thinks deeply about how to automate the repetitive work, and stays open to new ways of working.

What you’ll be doing

We're looking for a Technical Senior CRM Associate to backfill a departure and take ownership of the hands‑on build work that keeps our customer comms running. You'll report to Libby, our Senior CRM & Lifecycle Manager, and work closely with Rosie Hook, our Email Developer. This is an IC role at Senior Associate level — you'll own your area in your own right, making independent decisions and improvements, while working across teams to get builds live.

Technical Builds

• Build and own complex transactional and triggered email campaigns using HTML, CSS, and Liquid logic, ensuring reliability across customer‑critical comms (transactional, subscription, diversions).
• Take ownership of campaign QA — building confidence in customer‑critical comms and investigating more sustainable, scalable QA solutions over time.

Data & Segmentation

• Write SQL queries for audience segmentation and data pulls, powering targeted lifecycle campaigns and subscription comms.
• Use AI‑assisted SQL drafting and checking to speed up segment pulls and reduce errors.

Cross‑Functional & Platform

• Own API trigger documentation in collaboration with Product and Engineering, keeping build logic and integration points clear and current.
• Execute technical changes to the AppsFlyer testing set‑up and support deep‑linking builds across app and email channels.
• Work closely with Libby on campaign priorities and with Rosie Hook on where technical build work meets platform automation — freeing Libby to focus on strategy and growth, and Rosie Hook to focus on segmentation, personalisation, and AI solutions.
• Support the team through BFCM and Christmas peak periods, when build volume and complexity increase significantly.
• Contribute to the team's knowledge base — documenting build logic, sharing learnings, and helping others level up on technical CRM skills.

You’ll love this role if you…

• A curious, innovative mindset — you love figuring out new tech, testing, learning and trying new things, and often take the initiative to improve them.
• You're excited about problem‑solving and love to take a logical and collaborative approach to finding solutions.
• You care about the detail — you're methodical and precise and deliver to a consistently high standard.
• A data‑driven decision maker — you love to understand the data and derive insights.
• You love to collaborate, and are at your best when working cross functionally with other teams.
• Hands‑on experience building transactional and triggered email campaigns with HTML, CSS, and Liquid logic.
• SQL skills for audience segmentation and data pulls.
• Experience working with CRM/email platforms and API integrations.

These are some of the skills and experience we think will enable success in this role, but please don’t worry if you are missing some of these. We’re committed to building a team made up of different strengths, skills and experiences, so if you’re excited about our values, passionate about what you do and would like to join us in doing things more thoughtfully, we’d love to hear from you.

Belonging @ Bloom & Wild

We know that we learn through our differences, and building a diverse team has always been central to creating the best experience for our customers. We value all backgrounds, perspectives, ideas and experiences, and encourage everyone to share their opinions openly within our caring and inclusive team. Our champions community actively advances our culture of inclusion and belonging, which is organised around 8 pillars of diversity. These cross‑business networks offer additional opportunities for connection, education, support and celebration, and ensure that inclusivity continues to be embedded in our ways of working.

Our ways of working

We really believe in the power of connection. For us that looks different depending on the team you work in. Some of our teams work together in person every day, whereas others may connect in person every quarter.

We also believe in flexibility that supports you, the work you do, and your team. How much you work from home and from our office depends on a balance of those needs, and you’ll agree this with your manager.

Whether it’s through a shared project, a learning and development opportunity, or an afterwork social - we trust our teams to make the right decisions (for them and us) about where and how they work each day.

We’re big on collaboration, empathy, knowledge sharing and growth, and our values drive our priorities every day:

• Lead change for good: we have the guts to try new things and step up to do what matters most
• Think deeply, act swiftly: we make sure there’s thoughtful rationale behind our approach and always act swiftly to implement ideas
• Care wildly: we pour care and creativity into everything we do and pay attention to the things that make a difference
• Stay open, be curious: we’re open about what we’re doing and why, and we welcome challenges from each other

Work that works for you

To care wildly for our customers, firstly we care wildly for our teams. We work hard to craft a culture of thoughtfulness and care, where there is a strong sense of inclusion and belonging, enabling all of our people to thrive and be successful each day.

Our perks and benefits include

• Flexible working & work from abroad
• 25 days holiday + your birthday + flexible bank holidays, & option to buy additional holiday each year
• 1 Volunteering day each year
• Enhanced family leave and a workplace nursery scheme
• A flexible training framework for every stage of your career
• Irresistible discounts on our products, blooms & subscriptions!
• Share in our success with a choice to take equity options from day 1
• ClassPass membership: monthly credits to spend on fitness classes, yoga and much more!

For more information on our perks & bens, please see www.bloomandwild.com/careers

Getting hired

We know that job searching can be daunting, and we want to do everything we can to ensure that your experience with us is a good one. Interviewing is a 2-way process, and we’re keen to answer all of the questions you have, so that you can be sure (and excited!) that we’re the right move for you.

If your application is successful, you can expect to have a quick 30 minute chat with Estelle (Talent Partner), to run through your experience, motivations and the role in more detail. Following this there would be potentially 3 interviews:

• Hiring Manager interview (online) with Libby
• Task interview (ideally at the London office)
• Final interview with someone from the Executive Leadership team

We believe in leading change for good, so if there’s anything that we can do to help you flourish throughout your application process with us, or if you have any feedback, please share this with us anonymously here so we can use this to improve your experience.

#Bloom&Wild

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.