Technical Senior CRM Executive

MMC; Greater London; Remote; GBP 55,000 - 75,000; Full time

Benefits offered by this job

Flexible working

Work from abroad

25 days holiday + birthday + bank HOL

Volunteering day

Enhanced family leave

Equity options

ClassPass membership

Job summary

Bloom & Wild Group seeks a Technical Senior CRM Associate to own hands‑on CRM builds and ensure reliable customer communications. You’ll work with the CRM & Lifecycle team to craft transactional emails, lifecycle campaigns and AI-enhanced processes, reporting to the Senior CRM & Lifecycle Manager.

The role blends hands‑on development with data‑driven improvements in a flexible, remote-friendly setup. You’ll collaborate across teams to automate, test, and scale campaigns while focusing on

Qualifications

• Hands-on experience building transactional and triggered emails with HTML, CSS and Liquid.
• SQL queries for audience segmentation and data pulls.
• Experience with CRM/email platforms and API integrations.
• Strong attention to detail and data-driven mindset.

Responsibilities

• Build and own complex transactional and triggered email campaigns using HTML, CSS, and Liquid logic.
• Own campaign QA and pursue scalable, sustainable QA solutions.
• Write SQL for segmentation and data pulls.
• Document API triggers and keep build logic up to date with Product/Engineering.
• Support AppsFlyer testing setup and deep-linking across app/email.
• Collaborate on priorities with CRM Manager and Email Developer.
• Support peak periods (e.g., BFCM, Christmas) and share learnings in knowledge base.

Skills

HTML

CSS

Liquid

SQL

APIs

CRM platforms

Email marketing

Tools

Campaign tooling

Data platforms

Job description

CRM & Lifecycle @ Bloom & Wild Group

The CRM & Lifecycle team sits within Marketing at Bloom & Wild, responsible for the customer communication journey — from transactional and triggered emails to lifecycle campaigns and subscription comms. Right now the team is navigating a shift toward more technical, complex builds at a time when the business is leaning hard into subscriptions. The team has already embraced AI — a CRM strategy planner, a subscription briefing agent, and an impact-and-error triage tool — and is looking for someone who can both build campaigns hands-on and help extend those AI investments. This is a team that cares wildly about getting the details right in customer‑critical communications, thinks deeply about how to automate the repetitive work, and stays open to new ways of working.

What you'll be doing:

We're looking for a Technical Senior CRM Associate to backfill a departure and take ownership of the hands‑on build work that keeps our customer comms running. You'll report to Libby, our Senior CRM & Lifecycle Manager, and work closely with Rosie Hook, our Email Developer. This is an IC role at Senior Associate level — you'll own your area in your own right, making independent decisions and improvements, while working across teams to get builds live.

Technical Builds

• Build and own complex transactional and triggered email campaigns using HTML, CSS, and Liquid logic, ensuring reliability across customer-critical comms (transactional, subscription, diversions).
• Take ownership of campaign QA — building confidence in customer-critical comms and investigating more sustainable, scalable QA solutions over time.

Data & Segmentation

• Write SQL queries for audience segmentation and data pulls, powering targeted lifecycle campaigns and subscription comms.
• Use AI-assisted SQL drafting and checking to speed up segment pulls and reduce errors.

Cross-Functional & Platform

• Own API trigger documentation in collaboration with Product and Engineering, keeping build logic and integration points clear and current.
• Execute technical changes to the AppsFlyer testing set-up and support deep-linking builds across app and email channels.
• Work closely with Libby on campaign priorities and with Rosie Hook on where technical build work meets platform automation — freeing Libby to focus on strategy and growth, and Rosie Hook to focus on segmentation, personalisation, and AI solutions.
• Support the team through BFCM and Christmas peak periods, when build volume and complexity increase significantly.
• Contribute to the team's knowledge base — documenting build logic, sharing learnings, and helping others level up on technical CRM skills.

You'll love this role if you…

• A curious, innovative mindset — you love figuring out new tech, testing, learning and trying new things, and often take the initiative to improve them.
• You're excited about problem-solving and love to take a logical and collaborative approach to finding solutions.
• You care about the detail — you're methodical and precise and deliver to a consistently high standard.
• A data-driven decision maker — you love to understand the data and derive insights.
• You love to collaborate, and are at your best when working cross functionally with other teams.
• Hands‑on experience building transactional and triggered email campaigns with HTML, CSS, and Liquid logic.
• SQL skills for audience segmentation and data pulls.
• Experience working with CRM/email platforms and API integrations.

These are some of the skills and experience we think will enable success in this role, but please don't worry if you are missing some of these. We're committed to building a team made up of different strengths, skills and experiences, so if you're excited about our values, passionate about what you do and would like to join us in doing things more thoughtfully, we'd love to hear from you.

Belonging @ Bloom & Wild

We know that we learn through our differences, and building a diverse team has always been central to creating the best experience for our customers. We value all backgrounds, perspectives, ideas and experiences, and encourage everyone to share their opinions openly within our caring and inclusive team. Our champions community actively advances our culture of inclusion and belonging, which is organised around 8 pillars of diversity. These cross-business networks offer additional opportunities for connection, education, support and celebration, and ensure that inclusivity continues to be embedded in our ways of working.

Our ways of working

We really believe in the power of connection. For us that looks different depending on the team you work in. Some of our teams work together in person every day, whereas others may connect in person every quarter.

We also believe in flexibility that supports you, the work you do, and your team. How much you work from home and from our office depends on a balance of those needs, and you'll agree this with your manager.

Whether it’s through a shared project, a learning and development opportunity, or an afterwork social - we trust our teams to make the right decisions (for them and us) about where and how they work each day.

We’re big on collaboration, empathy, knowledge sharing and growth, and our values drive our priorities every day:

Lead change for good: we have the guts to try new things and step up to do what matters most

Think deeply, act swiftly: we make sure there’s thoughtful rationale behind our approach and always act swiftly to implement ideas

Care wildly: we pour care and creativity into everything we do and pay attention to the things that make a difference

Stay open, be curious: we’re open about what we’re doing and why, and we welcome challenges from each other

Work that works for you

To care wildly for our customers, firstly we care wildly for our teams. We work hard to craft a culture of thoughtfulness and care, where there is a strong sense of inclusion and belonging, enabling all of our people to thrive and be successful each day.

Our perks and benefits include:

• Flexible working & work from abroad
• 25 days holiday + your birthday + flexible bank holidays, & option to buy additional holiday each year
• 1 Volunteering day each year
• Enhanced family leave and a workplace nursery scheme
• A flexible training framework for every stage of your career
• Irresistible discounts on our products, blooms & subscriptions!
• Share in our success with a choice to take equity options from day 1
• ClassPass membership: monthly credits to spend on fitness classes, yoga and much more!
• For more information on our perks & bens, please see www.bloomandwild.com/careers