Technical Sales Representative – Beer, Cider & Spirits (Remote)

Torrey Holistics; Leatherhead; Remote; GBP 35,000 - 50,000; Full time

Job summary

A leading company in sensory science seeks a Technical Sales Representative who is knowledgeable in brewing and fermentation. This remote, full-time role involves significant travel across the UK and internationally, focusing on customer support and the implementation of sensory programs in the alcoholic beverage sector. Ideal candidates will possess strong communication skills, an understanding of sensory evaluation, and a proven sales background, contributing to excellence in product quality and sensory performance.

Benefits

Flexible working schedule

Opportunity for international travel

Supportive team environment

Competitive salary and career progression

Qualifications

• Knowledge of brewing processes and sensory evaluation techniques is essential.
• Experience in a sales role within the drinks industry.
• Strong communication and organizational skills.

Responsibilities

• Provide technical advice on sensory practices and manage customer relationships.
• Identify and pursue new opportunities in the alcoholic beverage industry.
• Assist in delivering training sessions and attending industry events.

Skills

Brewing knowledge

Communication

Customer Engagement

Sales experience

Sensory evaluation

Education

Degree in Brewing Science

Tools

CRM systems

Remote working tools

Job description

Technical Sales Representative – Beer, Cider & Spirits (Remote)

• Remote, Leatherhead, GB
• Full-time
• 40 hours per week

Job Title: Technical Sales Representative – Brewing & Sensory (Remote)
Location: Remote – Global (Must be available to work with UK time zones)
Employment Type: Full-time
Travel Requirements: Frequent UK and international travel

About Us

Cara Technology is a global leader in sensory science, flavour standards, and brewing technology. Founded in 1995, we are the creators of AROXA Certified Flavour Standards, used by over 15,000 trained tasters worldwide to support sensory panel training and quality control across beer, cider, spirits, and beyond.

We support producers globally with tools, training, and technical advice to help them improve flavour quality and sensory performance. In addition to our flavour standards and software, we also provide production yeast for leading international beer brands.

The Role

We are seeking a technically skilled and commercially-minded individual to join our team as a Technical Sales Representative. The ideal candidate will have a strong understanding of brewing or fermentation science, a passion for flavour, and experience working with sensory or quality control systems.

In this role, you will support customers across the alcoholic beverage sector, helping them implement and improve their sensory programmes. You will be responsible for selling our flavour standards, training services, and supporting tools, while offering expert technical guidance. This is a home-based role with significant autonomy, and regular travel to client sites, events, and training sessions is expected.

Key Responsibilities

Customer Support & Sensory Advice

Provide technical advice to customers on sensory best practices, panel design, and quality control procedures

Support the implementation and improvement of sensory programmes using AROXA flavour standards

Offer remote and in-person support following training and product delivery

Act as a trusted advisor to clients, delivering high-quality service and technical value

Technical Sales & Account Management

Develop and manage strong relationships with existing customers

Identify and pursue new commercial opportunities within the alcoholic beverage industry

Respond to inbound enquiries and proactively generate new leads

Manage the sales pipeline using CRM tools and collaborate with internal teams to forecast activity

Training & Industry Engagement

Assist in the delivery of virtual and in-person training sessions

Attend and represent AROXA at industry events, trade shows, and technical conferences

Maintain a strong awareness of brewing, fermentation, and sensory science trends

Engage with the wider brewing community as a representative of our technical team

About You

We are looking for someone with a technical foundation in brewing or fermentation, ideally paired with sensory experience. You should be comfortable presenting, advising, and building long-term relationships, and be excited to travel internationally and engage with producers around the world.

Essential Skills and Experience

Strong knowledge of brewing or fermentation processes (e.g., brewing science degree or production experience)

Familiarity with sensory evaluation techniques and quality control protocols

Experience using or supporting flavour standards or sensory training tools

Excellent communication skills and confidence working with customers, both remotely and in-person

A proactive, independent work ethic and strong organisational skills

Comfort with remote working tools and CRM systems (e.g., Zoom, Teams, Highrise or similar)

Experience in a customer-facing or sales role within the drinks industry

Prior involvement in running or participating in tasting panels

Exposure to cider, spirits, or RTD production in addition to beer

Interest in expanding sensory support to other sectors such as coffee, juice, or food (if needed)

What We Offer

A unique opportunity to combine technical brewing knowledge with commercial impact

The chance to work with global producers and make a meaningful difference in product quality

Remote, flexible working with autonomy and trust

Regular international travel and industry event participation

A supportive and passionate team of sensory and flavour professionals

Competitive salary based on experience, with opportunities for progression

To Apply:
Submit your CV and a brief cover letter outlining your relevant experience and interest in the role. Applications will be reviewed on a rolling basis.