Technical Sales Representative – Automotive Equipment

Glen Callum Associates Limited; York and North Yorkshire; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading automotive equipment supplier is seeking a Technical Sales Representative to drive sales across Northern UK. This field-based role requires a technically minded professional who can manage customer relationships and provide exceptional service. Ideal candidates have experience in B2B sales, are customer-focused, and possess strong communication skills. A competitive salary and attractive benefits are offered.

Benefits

Company car

Attractive commission

Enhanced benefits package

Qualifications

• Experience in technical B2B sales, preferably with high-value equipment.
• Mechanically minded and confident around automotive tools.
• Strong PC skills including Microsoft Office and CRM systems.

Responsibilities

• Develop and grow sales in line with company targets.
• Conduct demonstrations of equipment and provide training.
• Build long-term partnerships with customers through regular site visits.
• Maintain accurate CRM records of sales activities.

Skills

Technical B2B sales experience

Confidence with automotive tools

Strong communication skills

Proficient with Microsoft Office and CRM systems

Job description

Technical Sales Representative – Automotive Equipment

Competitive salary + attractive commission + company car + enhanced benefits package

Location: Field-based – Northern UK, including Scotland.
Ideal locations include Leeds, York, Sheffield, Bradford, Hull, Wakefield, Derby, Manchester, Salford, Bolton

An exciting opportunity has arisen for a mechanically minded, commercially driven Technical Sales Representative to join a market-leading and highly respected brand supplying premium capital equipment to the automotive sector.
Renowned as the UK’s number one in their field, this company boasts a long-standing team, a well-established client base, and a strong pipeline of future business. This is the ideal role for a technically competent sales professional who is customer-focused, enthusiastic, and ready to take their career to the next level.
Whether you’re from a bodyshop equipment or garage tools background, or technical capital sales across agricultural, construction, off-highway, marine, mining…we’d love to hear from you!

The Role:
• Develop and grow sales in line with company targets
• Carry out demonstrations of equipment and total repair solutions
• Conduct new installations and start-up training to ensure seamless onboarding
• Build long-term partnerships with customers, conducting regular site visits and reviews
• Work in tandem with internal teams to manage orders, delivery, installations, and post-sales support
• Maintain accurate CRM records of all activities, sales leads, and customer updates
• Provide an outstanding customer experience from initial contact through to ongoing service
• Collaborate with your mentor and leadership to review performance, pipeline, and strategy

The Candidate:
• Ideally experience in technical B2B sales, high-value equipment preferred
• Mechanically minded, confident around automotive tools and workshop environments
• Enthusiastic, sales-driven, and keen to build a long-term career
• Experience or understanding of ROI (Return on Investment), TCO (total cost of ownership), or value-based selling is a plus
• Confident communicator who enjoys meeting clients and presenting solutions
• Strong PC skills (Microsoft Office, CRM systems)
• Full UK driving licence
• Willingness to travel extensively across the region

Personal Attributes:
• Proactive, self-motivated and organised
• Comfortable working independently while also collaborating with a wider support team
• Professional and courteous – a true ambassador of the brand
• A strong desire to learn, grow, and succeed
• Socially adaptable
• Passionate about helping customers work more efficiently, safely, and profitably

Apply in Confidence:
To apply for this Technical Sales Representative role, please send your CV to Kayleigh Bradley, Senior Recruiter at Glen Callum Associates Ltd.
For a confidential chat, call Kayleigh directly on 07908 893621.
Job Reference: 4272KB – Technical Sales Representative – Automotive Equipment