Technical Sales Representative – Automotive Equipment

Glen Callum Associates Limited; Leeds; Hybrid; GBP 80,000 - 100,000; Full time

Job summary

A leading recruitment agency is seeking a Technical Sales Representative in the automotive equipment sector. The ideal candidate will develop sales, conduct demonstrations, and provide excellent customer service while managing installations and building long-term client relationships. Candidates should have experience in technical B2B sales and a full UK driving license. This role offers a competitive salary plus commission and benefits package.

Benefits

Company car

Attractive commission

Enhanced benefits package

Qualifications

• Experience in technical B2B sales, high-value equipment preferred.
• Full UK driving licence required.
• Willingness to travel extensively across the region.

Responsibilities

• Develop and grow sales in line with company targets.
• Carry out demonstrations and conduct installations.
• Maintain CRM records of all activities and sales leads.
• Provide outstanding customer experience from initial contact.

Skills

Technical B2B sales experience

Mechanically minded

Confident communication

Strong PC skills

Job description

Technical Sales Representative – Automotive Equipment

Competitive salary + attractive commission + company car + enhanced benefits package

Location: Field-based – Northern UK, including Scotland.
Ideal locations include Leeds, York, Sheffield, Bradford, Hull, Wakefield, Derby, Manchester, Salford, Bolton

An exciting opportunity has arisen for a mechanically minded, commercially driven Technical Sales Representative to join a market-leading and highly respected brand supplying premium capital equipment to the automotive sector.
Renowned as the UK’s number one in their field, this company boasts a long-standing team, a well-established client base, and a strong pipeline of future business. This is the ideal role for a technically competent sales professional who is customer-focused, enthusiastic, and ready to take their career to the next level.
Whether you’re from a bodyshop equipment or garage tools background, or technical capital sales across agricultural, construction, off-highway, marine, mining…we’d love to hear from you!

The Role:
• Develop and grow sales in line with company targets
• Carry out demonstrations of equipment and total repair solutions
• Conduct new installations and start-up training to ensure seamless onboarding
• Build long-term partnerships with customers, conducting regular site visits and reviews
• Work in tandem with internal teams to manage orders, delivery, installations, and post-sales support
• Maintain accurate CRM records of all activities, sales leads, and customer updates
• Provide an outstanding customer experience from initial contact through to ongoing service
• Collaborate with your mentor and leadership to review performance, pipeline, and strategy

The Candidate:
• Ideally experience in technical B2B sales, high-value equipment preferred
• Mechanically minded, confident around automotive tools and workshop environments
• Enthusiastic, sales-driven, and keen to build a long-term career
• Experience or understanding of ROI (Return on Investment), TCO (total cost of ownership), or value-based selling is a plus
• Confident communicator who enjoys meeting clients and presenting solutions
• Strong PC skills (Microsoft Office, CRM systems)
• Full UK driving licence
• Willingness to travel extensively across the region

Personal Attributes:
• Proactive, self-motivated and organised
• Comfortable working independently while also collaborating with a wider support team
• Professional and courteous – a true ambassador of the brand
• A strong desire to learn, grow, and succeed
• Socially adaptable
• Passionate about helping customers work more efficiently, safely, and profitably

Apply in Confidence:
To apply for this Technical Sales Representative role, please send your CV to Kayleigh Bradley, Senior Recruiter at Glen Callum Associates Ltd.
For a confidential chat, call Kayleigh directly on 07908 893621.
Job Reference: 4272KB – Technical Sales Representative – Automotive Equipment