Technical Application Specialist (Web Analytics)

Lloyds Banking Group; London; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

Lloyds Banking Group is looking for a Technical Application Specialist (Web Analytics) to drive data collection strategies and enhance customer journey insights using Adobe Analytics and Tealium IQ. The role involves working in a hybrid setting, collaborating closely with different product teams to advocate for data usage across the organisation. The ideal candidate will be skilled in digital analytics and possess a thorough understanding of customer journeys.

Benefits

Generous pension contribution of up to 15%

Annual performance-related bonus

Share schemes including free shares

Discounted shopping benefits

30 days' holiday plus bank holidays

Wellbeing initiatives and generous parental leave policies

Qualifications

• Experience in digital analytics in an enterprise setting.
• Understanding of programming and markup languages.
• Knowledge of the software development lifecycle within an agile organisation.

Responsibilities

• Set the strategy for Data Collection across web and mobile properties.
• Provide support to product owners on understanding customer behaviour.
• Implement new tests using ObservePoint for site auditing.

Skills

Digital Analytics

Adobe Analytics

Customer Journeys

Job description

Technical Application Specialist (Web Analytics)

Join to apply for the Technical Application Specialist (Web Analytics) role at Lloyds Banking Group

Technical Application Specialist (Web Analytics)

Join to apply for the Technical Application Specialist (Web Analytics) role at Lloyds Banking Group

This range is provided by Lloyds Banking Group. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

Direct message the job poster from Lloyds Banking Group

JOB TITLE: Technical Application Specialist (Web Analytics)

LOCATION(S): London

HOURS: Full-time - 35 hours per week

WORKING PATTERN: Our work style is hybrid, which involves spending at least two days per week, or 40% of our time, at our London office.

About this opportunity

We're on an exciting journey to transform our Group and the way we're shaping finance for good. We're focusing on the future, investing in our technologies, workplaces, and colleagues to make our Group a great place for everyone. Including you!

As the UK's largest Digital, Retail and Commercial bank we realise that our data is a significant business differentiator and plays a pivotal role in achieving our sustainable growth ambitions.

This role in is in the Natural Language Engineering Lab, where we're on a mission to develop innovative solutions for understanding and improving how our customers interact with the bank. One of the data sources that drives this mission is the web and mobile analytics data that we collect and visualise for multiple purposes such as behavioural insight, marketing and improving customer journeys.

As a Technical Specialist, you'll be using the Tealium IQ tag management platform for managing the data collected as customers engage with our websites and mobile apps. This data feeds Adobe Analytics, our reporting and visualisation tool, that is used by over 500 colleagues to measure customer behaviour and generate actionable insights.

What you'll do

As part of the Web Analytics team, you'll be responsible for setting the strategy for Data Collection, defining how and where client-side data should be collected across our web and mobile properties, and providing support to teams across the group who integrate our tools into their journeys.

In addition, you'll:

Use your knowledge of Customer Journeys to provide support to product owners around how best to understand customer behaviour in their journeys to drive improvements

Use your Adobe Analytics expertise to develop new ways of visualising data to better understand customer behaviour

Implement new tests using ObservePoint for ongoing site auditing or pre/post testing to maintain site integrity and data accuracy

Be an enthusiastic advocate for the use of data throughout the business, offering training and mentorship to colleagues to support them in their use of our tools

Contribute to our internal products and tooling that accelerate the work done to embed tags across the web and mobile ecosyst

Why Lloyds Banking Group

We're on an exciting journey to transform our Group and the way we're shaping finance for good. We're focusing on the future, investing in our technologies, workplaces, and colleagues to make our Group a great place for everyone. Including you!

What you'll need

Experience in digital analytics in an enterprise setting preferably using Adobe Analytics

Understand how website and mobile apps work, including programming and markup languages

Understanding of the software development lifecycle within an agile organisation

Have knowledge of data, including its creation, collection, enrichment, and processing, and its utilisation for improving the customer experience in a business setting

Experience with the concept of customer journeys, such as sales funnels, servicing journeys, and mobile app functionality

About working for us

Our ambition is to be the leading UK business for diversity, equity and inclusion supporting our customers, colleagues and communities and we're committed to creating an environment in which everyone can thrive, learn and develop.

We were one of the first major organisations to set goals on diversity in senior roles, create a menopause health package, and a dedicated Working with Cancer Initiative.

We offer reasonable workplace adjustments for colleagues with disabilities, including flexibility in office attendance, location and working patterns. And, as a Disability Confident Leader, we guarantee interviews for a fair and proportionate number of applicants who meet the minimum criteria for the role with a disability, long-term health or neurodivergent condition through the Disability Confident Scheme.

We provide reasonable adjustments throughout the recruitment process to reduce or remove barriers. Just let us know what you need.

We also offer a wide-ranging benefits package, which includes:

A generous pension contribution of up to 15%

An annual performance-related bonus

Share schemes including free shares

Benefits you can adapt to your lifestyle, such as discounted shopping

30 days' holiday, with bank holidays on top

A range of wellbeing initiatives and generous parental leave policies

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Engineering, Finance, and Information Technology

• Industries

  Banking and Financial Services

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