Talent Pool Opportunity - Senior Content Strategist (Freelancer)

Billion Dollar Boy Limited; London; On-site; GBP 40,000 - 70,000; Full time

Job summary

Billion Dollar Boy Limited is seeking a Senior Content Strategist (Freelance) in London to develop innovative content plans for clients in a creator-led space. The ideal candidate will demonstrate a strong portfolio, communication skills, and the ability to define creative strategies while collaborating closely with teams and clients.

Qualifications

• Proven ability to develop and execute content plans that introduce innovative approaches.
• Strong portfolio of inspiring and challenging work.
• Ability to clearly articulate strategies leveraging human insights.

Responsibilities

• Conduct cultural analysis to drive innovative content strategies.
• Write clear and inspiring briefs for creators.
• Deliver comprehensive content plans tailored to client objectives.

Skills

Creative problem-solving

Collaboration

Communication

Innovative thinking

Job description

Job Overview

The role of the Content Strategy team is to provide direction on how clients can thrive in social-first content, setting the stage for breakthrough ideas that produce standout communication.

We’re currently building our freelance roster for the strategy team. While we don’t have a live brief at the moment, we’re always keen to connect with talented individuals for future opportunities.

We’re looking for a Senior Content Strategist (Freelance) with experience in developing innovative content plans that meet client objectives and explore new, unexpected ways to succeed in the creator-led space.

The right candidate will champion innovative approaches to content, clearly explain their rationale, and outline implications for messaging, talent selection, and context.

Responsibilities:

1. Devise content planning approaches that push the boundaries of creator-led advertising for our clients
2. Conduct social landscape and cultural analysis to understand behaviors and motivations
3. Articulate human truths with a creator lens to build innovative creative concepts
4. Write inspiring creative briefs with clear direction and strategies for success in the creator space
5. Define casting requirements—type and size of creators needed and why
6. Deliver comprehensive influencer and creator content plans, including content types and phases
7. Develop a compelling messaging hierarchy
8. Collaborate with the creative team on concept development
9. Hypothesize content types that will achieve client objectives and incorporate testing into measurement plans
10. Present content strategies confidently to clients
11. Conduct content audits, social listening, brand positioning, and social media recommendations

Skills and Attributes:

1. Proven ability to develop and execute content plans that meet objectives and introduce innovative approaches in the creator space
2. Expertise in crafting inspiring, clear creative briefs leveraging human insights
3. A strong portfolio demonstrating inspiring, challenging, and innovative work
4. A creative problem-solver with a fresh perspective and ability to connect dots unexpectedly
5. Collaborative, proactive, and able to share thoughts openly
6. Excellent communication and interpersonal skills

About Billion Dollar Boy

Billion Dollar Boy (BDB) is a global creator agency using industry-leading tech to deliver integrated, creator-led advertising and campaign management. Founded in 2014, BDB has offices in London, New York, and New Orleans, partnering with top brands like Heineken, Nintendo, PepsiCo, and L’Oréal, connecting them with over 10,000 vetted content creators.

BDB campaigns have won awards at Cannes Lions, Influencer Marketing Awards, Webby Awards, Shortys, The Drum Awards, and Adweek.

Our Culture

Our mission is to redefine advertising by reflecting culture through creators’ voices, democratizing creativity, and leveraging technology for impact. We champion equity and inclusion, believing diversity fuels creativity, problem-solving, and well-being. We are committed to being the most innovative creator marketing agency through initiatives like FiveTwoNine and Muse.

Our Values

We aim to set a new standard of advertising with social purpose, where creativity is democratized and technology enhances effectiveness. Our Future Behaviors include:

• Work with brands, on behalf of people - Prioritize consumer interests and educate brands accordingly.

• Seek out less heard voices, act on their insights - Embrace diverse perspectives to improve work and society.

• Be fair and transparent - Ensure objective reward structures and promote equality.

• Build strong relationships - Treat clients and employees with care and respect.

• Explore unproven solutions - Take risks and innovate for better outcomes.

• Empower employees - Provide frameworks for autonomy within clear business parameters.

Equal Opportunities

We promote diversity, inclusion, and equality, striving to recruit, develop, and retain talented individuals regardless of background. We are committed to non-discrimination and providing competitive benefits, which will be discussed during the interview process.

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