Talent & Campaign Manager

Water Creative; Wilmslow; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A creative agency in England is seeking a Talent & Campaign Manager to manage digital talent and execute brand campaigns. This role requires experience in influencer management and strong analytical skills. The ideal candidate will thrive in a fast-paced environment and help in business development. Offers include a hybrid working model, competitive salary, and opportunities for progression.

Benefits

Healthy holiday allowance

Flexible hybrid working

Team socials

Qualifications

• 2-4 years’ experience in influencer/talent management or digital marketing.
• Experience managing a talent roster and overseeing influencer campaigns.
• Knowledge of TikTok, YouTube, Instagram, and platform analytics.

Responsibilities

• Manage and grow a select roster of digital talent.
• Lead the execution of influencer-led brand campaigns.
• Generate new business and long-term partnerships.

Skills

Influencer management

Campaign execution

Contract negotiation

Brand partnerships

Analytical skills

Tools

Social media platforms

Analytics tools

Job description

Salary: Depending on Experience

ROLE OVERVIEW

We are looking for a commercially driven and strategic Talent & Campaign Manager to join our team at Water Creative working with the talent division Underwater. This is a hybrid role that bridges influencer talent management with end-to-end brand partnerships. You will manage and grow a small but high-impact roster of digital talent, while also leading and executing brand campaigns, overseeing budgets, and contributing to new business development.

This is an exciting opportunity for someone who thrives in a fast-paced, creative environment and is looking to take on a broader strategic role in the influencer and digital marketing space.

WHAT YOU WILL DO

Talent Management

• Manage and grow a select roster of digital talent, nurturing long-term career development.
• Scout, sign, and onboard new and emerging talent in line with agency growth goals.
• Negotiate, draft, and execute contracts with brands and agencies.
• Brief talent on campaign requirements and oversee all deliverables from creation to delivery.
• Monitor and ensure compliance with ASA guidelines and platform policies.
• Maintain up-to-date talent profiles, including bios, stats, case studies, and social media presence, to support new business and growth opportunities.
• Stay on top of social and cultural trends to help talent stay relevant and ahead of the curve.
• Provide talent with performance insights and strategic recommendations for growth.
• Handle inbox management for talent, responding to inbound enquiries, sending rate cards and stats promptly.
• Proactively identify new brand partnership opportunities and pitch talent for relevant campaigns.
• Manage crisis and reputation issues, ensuring seamless and effective solutions while protecting both the talent’s and agency’s brand image.
• Coordinate with the finance team to ensure accurate invoicing, payments, and financial tracking for all talent partnerships.
• Foster positive relationships with brands, agencies, and other stakeholders to build a strong reputation and create repeat partnership opportunities.

Partnerships & Campaign Execution

• Lead the end-to-end execution of influencer-led brand campaigns, from concept, briefing, and timelines, to final delivery and post-campaign analysis.
• Manage complex campaigns with multiple stakeholders and timelines, while maintaining creative quality and efficiency.
• Work cross-functionally with agencies and internal team members to ensure alignment on objectives and deliverables.
• Manage budgets across campaigns, ensuring financial tracking and profitability.
• Gather campaign analytics and ROI metrics to deliver meaningful insights to both talent and brand partners.
• Develop strategic pitches and client proposals that align with brand goals and campaign objectives, identifying innovative talent and partnership opportunities to drive successful influencer and client campaigns.

New Business & Strategy

• Take strategic ownership of generating new business and long-term partnerships across both talent and brand.
• Pitch the talent roster and agency capabilities to brands, agencies, and potential clients.
• Identify and secure diversified revenue streams for talent, including UGC, TikTok Shop, licensing, affiliate marketing, podcasting, publishing, and collaborations.
• Maximise budgets through upselling and cross-collaboration between talent.
• Support and lead on internal strategies for the growth of the talent division, working alongside Talent Managers.

THE IDEAL CANDIDATE

• 2–4 years’ experience in influencer/talent management, brand partnerships, or digital marketing.
• Proven experience managing a talent roster and overseeing end-to-end influencer campaigns and competent in creating campaign decks and pitching to clients. .
• Confident in contract negotiation, paid media, and campaign management.
• A strong network of brand and agency contacts within the influencer marketing industry.
• Knowledge of TikTok, YouTube, Instagram, and platform analytics.
• Excellent communication, organisational, and multitasking skills.
• Data-driven with the ability to interpret performance insights and turn them into action.
• Passionate about the digital creator space, with a creative and strategic mindset being at the forefront of creator trends.

WHAT WE OFFER

• A fast-paced, exciting role within a rapidly growing creative agency.
• Healthy holiday allowance + day off for your birthday + 8 ‘Happiness Hours’ annually.
• Flexible hybrid working between our HQ and home.
• Competitive salary and uncapped progression opportunities.
• Apple MacBook and stationery provided.
• Frequent team socials, lunches, and a friendly, collaborative work culture.

Please apply via LinkedIn and you can also email your CV to [e-mail]