Overview
business; create tailored Talent Personas/Insights for these roles to shape targeted attraction strategies. Oversee the development of paid media campaigns (e.g., LinkedIn, social media ads, programmatic, Google Display, PPC, job board listings) and ensure correct tracking is implemented to measure campaign conversions. Responsible for job advert templates, guidance and spot checks as well as managing a library of pre-existing job adverts. Manage and optimise key supplier relationships (e.g., media partners, job boards, LinkedIn); ensuring they can demonstrate clear value-add and service excellence. Explore, leverage and test innovative new talent attraction methods (such as AI-driven tools) to source high-quality candidates. Regularly review all data insights across candidate attraction and sourcing activity to monitor performance and optimise future strategies. Stay up to date on market trends, competitor intelligence and 3rd party innovation in candidate attraction to ensure that Flutter can attract the best talent in the market.
Responsibilities
- Create tailored Talent Personas/Insights for roles to shape targeted attraction strategies.
- Oversee development of paid media campaigns (LinkedIn, social media ads, programmatic, Google Display, PPC, job board listings) and ensure tracking to measure campaign conversions.
- Manage job advert templates, guidance, spot checks, and library of pre-existing job adverts.
- Manage and optimise key supplier relationships (media partners, job boards, LinkedIn) to ensure clear value-add and service excellence.
- Explore, leverage and test innovative new talent attraction methods (e.g., AI-driven tools) to source high-quality candidates.
- Regularly review data insights across candidate attraction and sourcing activity to monitor performance and optimise future strategies.
- Stay up to date on market trends, competitor intelligence and 3rd party innovation in candidate attraction to ensure Flutter attracts the best talent in the market.
Experience Required
- Background in Talent Acquisition, Candidate Sourcing or Recruitment Marketing.
- Experience in developing and executing effective strategies and campaigns aligned with specific talent segments.
- Experience in managing and optimising candidate attraction channels such as LinkedIn; with awareness of cutting-edge sourcing tools and techniques.
- Experience in managing paid media campaigns, including social media ads, job board promotions and digital advertising.
- Excellent understanding of the digital media landscape for recruitment marketing.
- Experience in evaluating the value of talent attraction initiatives, demonstrating impact and providing insights on return on investment (ROI).
- Proven track-record in the delivery of employer brand and attraction performance metrics.
Capabilities & Behaviours
- Strong organisational and project management skills, with the ability to work at speed across multiple campaigns, projects and deadlines.
- Excellent collaborator with, and influencer of, peers, suppliers, stakeholders and wider colleague population.
- Excellent communication skills.
- Creative skills and ability to come up with innovative ideas and strategies.
- Ability to analyse a range of information/data to deliver insights and build creative, proactive approaches to solving hiring challenges.