T250701 - Marketing Automation Manager

ICE Group; London; Hybrid; GBP 125,000 - 150,000; Full time

Job summary

A leading engineering organization in London is seeking an Automation Marketing Manager for a 6-month fixed-term contract. You will lead the transformation of marketing automation capabilities and drive campaign performance. Candidates should have proven experience with B2B platforms and strong project management skills. This role offers a hybrid working model and various employee benefits.

Benefits

25 days annual leave plus Bank Holidays

Employee support line

Pension scheme contribution

Cycle to work scheme

Gym membership savings

Qualifications

• Proven experience with B2B marketing automation platforms.
• Strong understanding of the lead funnel and customer journey mapping.
• Hands-on experience with various CRM systems.
• Skilled in HTML/CSS for customizing email and landing pages.
• Analytical mindset with a data-driven approach.

Responsibilities

• Lead management of the marketing automation platform.
• Collaborate with teams to ensure system integration.
• Design and optimise automated workflows.
• Drive implementation of a new marketing automation platform.
• Execute A/B testing and performance optimisation strategies.

Skills

B2B marketing automation platforms

Lead funnel understanding

CRM systems experience

HTML/CSS skills

Analytical mindset

Excellent communication

Project management

Education

Degree-level education or equivalent experience

Professional marketing qualification

Tools

HubSpot

Marketo

Pardot

Salesforce

Job description

Location: London, Westminster

Contract Type: Fixed Term - 6-Month

Work Type: Hybrid

The Institution of Civil Engineers (ICE) is a global membership organisation with over 97,000 members and more than two centuries of history. As a centre of engineering excellence, we qualify civil engineers, support lifelong professional development, and assure society that the infrastructure shaping our world is safe, sustainable, and well-designed.

Our community of experts also provides trusted, impartial advice to policymakers on how to build and adapt infrastructure for a better future.

The Role:

We are looking for a hands-on Automation Marketing Manager to join our team on a 6-month fixed-term contract. You’ll play a pivotal role in transforming our marketing automation capabilities, leading platform implementation, and driving campaign performance across the funnel.

This is a fantastic opportunity to lead a high-impact project, shape the future of our marketing automation, and work with a collaborative, forward-thinking team. If you're a strategic thinker with tactical know-how and a passion for marketing technology, we’d love to hear from you.

Responsibilities:

• Lead the day-to-day management of our marketing automation platform and vendor relationships.
• Collaborate with Marketing, CRM, and Tech teams to ensure seamless system integration.
• Design and optimise automated workflows, lead nurturing programs, and segmentation strategies.
• Drive the selection, implementation, and migration to a new B2B marketing automation platform.
• Build and manage landing pages, triggered sends, and lead scoring models.
• Execute A/B testing and performance optimisation strategies.
• Align automation strategies with campaign goals and sales objectives.
• Ensure GDPR compliance and maintain platform governance and documentation.
• Train and support internal users to maximise platform adoption.
• Track ROI and campaign performance, using data to inform decisions.

Skills and Experience:

• Proven experience with B2B marketing automation platforms (e.g., HubSpot, Marketo, Pardot).
• Strong understanding of the lead funnel, lead scoring, and customer journey mapping.
• Hands-on experience with CRM systems (e.g., Salesforce).
• Skilled in HTML/CSS for email and landing page customisation.
• Analytical mindset with a track record of using data to drive marketing success.
• Excellent communication and stakeholder management skills.
• Experience in platform migration and change management.
• Ability to manage multiple projects and priorities in a fast-paced environment.

Qualifications :

• Educated to Degree-level or equivalent experience.
• Professional marketing or business qualification (e.g., CIM, IDM, MBA) preferred
• 25 days annual leave plus Bank Holidays
• Shutdown over Christmas period
• Annual £100 allowance towards your well-being
• Discounted hot food from on-site Café bar
• Up to eight per cent of salary contributed to a personal pension scheme
• 24-hour employee support line
• Death in service benefit equivalent to one year’s salary
• Interest free season ticket loan
• Cycle to work scheme
• Big Gym membership savings with the Gymflex scheme

ICE Group is an equal opportunities employer and welcomes applications from all sections of the community.

General Data Protection Regulations (GDPR) 2018

The data collected via this application process will only be used by the ICE Group for the purpose of recruitment and for the performance of an employment contract if a job offer is made. This data will not be disclosed to any external sources without express consent unless required to do so by law. Unsuccessful applicants’ data, both electronic and paper will be deleted/shredded six months from date of application. The ICE Group’s Data Protection Officer is Shah Ali, who can be contacted at [e-mail]. Applicants have the right to complain to the ICO at http://ico.org.uk/ if they have a concern with the way ICE is handling their data.