Sustainable PR Account Manager — Hybrid, Growth & Campaigns

Wilful Group; Greater London; Hybrid; GBP 40,000 - 60,000; Full time

Benefits offered by this job

Hybrid working

Career development programme

25 days annual leave

2 additional days per year

Office closure between Xmas and NY

Discretionary bonus

Health insurance option

Cycle to work scheme

Enhanced pension contribution

Funded social events

Job summary

Wilful Group in London is seeking an Account Manager to steer day-to-day client accounts within its B2B team. You’ll lead PR campaigns, craft media strategies, and expand client relationships while collaborating across departments to deliver measurable results.

You’ll bring 3 years of agency experience, a passion for news, and an entrepreneurial mindset to support Wilful’s marketing and business development efforts, with hybrid working and a proactive, creative culture.

Qualifications

• Excellent command of English language writing skills.
• Excellent communication skills both orally and in writing.
• Strong interpersonal skills, willing to work as part of a team.
• Motivated to meet client KPIs.
• Ability to prioritise, manage time and forward plan effectively.
• A passion for news and a strong awareness of current affairs.
• Ability to work across different teams and specialities.
• Good knowledge of Microsoft Office.
• Good knowledge of the use of digital tools and social media.
• Willingness to take initiative, own and take responsibility for work.
• Awareness of new media developments and latest communications industry developments.
• Creativity, proactivity, and ideas sharing.

Responsibilities

• Proactively build and implement PR strategy for clients.
• Develop and sustain relationships with client contacts based on understanding of their industries, needs, and the brief we are delivering, and craft strategy plans accordingly.
• Ensure day-to-day client operations run smoothly and PR results are delivered.
• Research, craft news angles and draft content for clients.
• Support and guide junior members of the team.
• Draft story pitches, pitch press releases and feature ideas.
• Secure and manage interview opportunities with key journalists through proactive pitching and story generation.
• Speak to journalists regularly to develop useful relationships.
• Monitor media coverage and help spot opportunities for clients.
• Handle clients’ social media accounts and digital work (including SEO Management).
• Deliver analytics reports on social media, reporting on traffic, engagement, and follower figures.
• Activity calendar creation and management (aka forward planner).
• Contribute to brainstorms with fresh ideas for PR campaigns.
• Contribute to new business activity and support on proposals.
• Take responsibility for creating content for Wilful’s social media channels and website.
• Provide programme delivery support and input ideas into Wilful’s marketing strategy.
• Attendance at external networking events as well as Wilful-led initiatives.

Skills

English writing

Client relations

Team collaboration

KPI-driven

Time management

News & current affairs

Initiative

Creative content

Media pitching

Networking

Education

Undergraduate degree in PR/Media/Communications/Journalism/Politics/International Development/Geography

Tools

Microsoft Office

Job description

Wilful Group in London is seeking an Account Manager to steer day-to-day client accounts within its B2B team. You’ll lead PR campaigns, craft media strategies, and expand client relationships while collaborating across departments to deliver measurable results.

You’ll bring 3 years of agency experience, a passion for news, and an entrepreneurial mindset to support Wilful’s marketing and business development efforts, with hybrid working and a proactive, creative culture.