Supporter Acquisition Manager

Royal British Legion; London; Hybrid; GBP 35,000 - 55,000; Full time

Job summary

An established industry player is seeking a dynamic Supporter Acquisition Manager to spearhead impactful marketing campaigns aimed at expanding its supporter base. This role offers a unique opportunity to shape the future of supporter acquisition strategies while working closely with various teams to ensure all initiatives are aligned with the broader fundraising goals. If you are a strategic thinker with a passion for results and a commitment to making a difference in the Armed Forces community, this position is perfect for you. Join a respected charity and contribute to meaningful change while enjoying a flexible working environment.

Benefits

28 days paid holiday plus bank holidays

Generous pension contributions

Flexible working options

Employee Assistance Programme

Development courses

Opportunities to volunteer

Travel loans

Cycle to Work scheme

Qualifications

• Proven track record in delivering complex marketing campaigns.
• Experience in managing significant budgets and stakeholders.

Responsibilities

• Lead the development and delivery of marketing campaigns.
• Analyse and optimise campaign performance to meet income targets.

Skills

Campaign Management

Budget Management

Stakeholder Management

Analytical Skills

Communication Skills

Job description

About The Role

Are you a strategic and creative marketeer with a passion for delivering impactful campaigns that drive results? We’re looking for a Supporter Acquisition Manager to join our team and lead on the development and delivery of high-performing marketing campaigns aimed at growing our supporter base. Reporting to the Senior Supporter Acquisition Manager, this role plays a key part in acquiring new supporters through a variety of channels, including direct response TV, radio, inserts and press ads. It’s a fantastic opportunity to help shape the future of our supporter acquisition strategy within one of the UK’s most respected charities.

Come and be part of the leading Armed Forces charity, making a difference to the lives of those who have served to keep us safe and protect our way of life.

As Supporter Acquisition Manager, you’ll be responsible for managing significant budgets, overseeing end-to-end campaign delivery, and continuously analysing and optimising performance to meet ambitious income targets. You’ll work closely with teams across Fundraising, Marketing, Supporter Development, and Finance, ensuring all activity is insight-led, on brand, and aligned with RBL’s wider fundraising strategy. Your expertise will help shape long-term acquisition plans, test new approaches, and ensure every new supporter receives a high-quality experience from the outset.

This is a high-impact role that requires a confident communicator, experienced in managing multiple stakeholders and suppliers, with a proven track record of delivering complex campaigns and managing budgets effectively. If you’re driven by results and excited by the challenge of delivering innovative campaigns that make a difference to the Armed Forces community, we’d love to hear from you.

You will be contracted to our London Hub, Haig House. Under our Future Working framework, there will be some flexibility for working remotely/at home, using our collaboration tools to work with colleagues, but with a minimum expectation of two days/week connecting directly face-to-face with colleagues at the hub.

Employee benefits include:

• 28 days paid holiday (plus bank holidays) increasing with service, with optional annual leave purchase scheme of up to 5 working days
• Generous pension contributions, with Employer contributions ranging from 6% to 14%
• Range of flexible working options may be available, depending on your role
• Employee Assistance Programme providing confidential counselling, financial and legal advice
• Range of courses delivered by learning specialists to support your development goals and objectives
• Opportunities to volunteer
• Travel loans, Cycle to Work, and more!

For more detailed information about the role, please see our Vacancy Information Pack attached to our direct advert.

RBL is committed to creating a diverse and inclusive organisation, reflecting the diversity of the armed forces community and of wider society. We welcome applications from people of all backgrounds and personal characteristics.

We may close this vacancy early if we believe we have enough strong applications to be able to successfully fill the role(s). Interested candidates are encouraged to apply as soon as possible.