Subscription / Optimisation Manager

Reach plc; England; Hybrid; GBP 50,000 - 70,000; Full time

Benefits offered by this job

25 days' holiday plus bank holidays

Paid leave to volunteer

Bonus scheme

Retirement support

Healthcare cash plan

Car lease scheme

Well-being support

Discounts on marketplace

Interest-free loans

Job summary

A leading media organization in the UK seeks a Subscription/Optimisation Manager to enhance subscriber journeys and optimize full-funnel performance across various brands. The role, which allows for remote work with weekly travel to London, requires strong experience in data-driven decision-making and a deep understanding of subscription-driven models. Ideal candidates will demonstrate expertise in managing user experiences and cross-functional collaboration, making this a pivotal role in driving lifelong reader engagement.

Qualifications

• Deep understanding of subscriptions ecosystem required.
• Experience in a fast-paced media environment preferred.
• Ability to work collaboratively with various teams.

Responsibilities

• Deliver high-converting subscriber journeys.
• Manage integrations, logic, refunds, and payments.
• Optimize conversion and the pay-wall funnel.
• Implement test-and-learn workflows across touchpoints.

Skills

Data-driven decision making

KPI obsession

Experience in subscription models

Excellent communication

Job description

Famous brands. Millions of daily readers. On a mission to connect with audiences and diversify revenue.

Reach is building our subscription proposition. Product ownership and optimisation are core to the subscription journey and paywall experience. We are looking for a Subscription/Optimisation Manager, ideally with a media / consumer / content business background, to optimise full‑funnel performance from acquisition and conversion to retention and lifetime value across all brands.

This role is home & hub based with one day a week in the Canary Wharf office; you can be located anywhere in the UK but must be able to travel to London once a week.

About us

Hello, we’re Reach. Every day, our trusted news, stories, and content connect with millions of people wherever they live – on social feeds, local newsstands, or through local communities and hot topics.

We’re home to more than 120 trusted brands – from household names such as the Mirror, Express, Daily Star, and Daily Record, to local titles like MyLondon, BelfastLive, and the Manchester Evening News, and an expanding presence in the US (Irish Star).

By understanding people and what matters to them, we are the UK and Ireland’s largest commercial news publisher. We reach 70% of the UK’s online audience and speak to over 100 million social followers worldwide.

Your story, with Reach

As a modern media organisation, we’re more than just news. We value a wide range of people and skills to serve diverse audiences, customers, and communities.

We embrace each background with respect and encourage everyday exploration.

We provide a career that works with your life and allows you to create and grow.

What will the role involve

Working cross‑functionally, you will deliver intuitive, high‑converting subscriber journeys, ensuring a flawless experience that supports long‑term reader engagement and sustainable journalism.

• Oversee integrations, manage logic, refunds, and failed payments.
• Co‑manage the product backlog.
• Build new subscription tiers and shape subscriber‑only experiences to increase demand and capture more value.
• Optimise conversion and the pay‑wall funnel to drive acquisitions.
• Improve flows to deliver fantastic end‑to‑end user journeys.
• Manage experiments and implement test‑and‑learn workflows across multiple touchpoints.
• Use pricing dynamics to deliver a strategy that drives ARPU and lifetime value.

Who are we looking for?

We seek an innovative, experimental, data‑driven professional who is KPI‑obsessed and has a deep understanding of the subscriptions ecosystem. Ideally, you have a demonstrated history of optimising subscription‑driven models, ideally within a fast‑paced media environment. You will act as a subject‑matter expert and work closely with designers, UX teams, and senior stakeholders, so excellent communication is essential.

How we’ll look after you

Our benefits include:

• 25 days’ holiday (plus bank holidays), with an extra day after 3, 5, and 10 years. Extra holiday purchase options available.
• One day’s paid leave each year to volunteer.
• Big moment day – extra paid leave for significant life events.
• Bonus scheme – stake in our success to increase annual earnings.
• Retirement support – we match company pension contributions up to 6% and permit salary sacrifice.
• Progressive people policies – family leave, flexible working, inclusion, and progression support.
• Healthcare cash plan – reimbursement for medical expenses and priority doctor appointments.
• Car lease scheme – lease a brand‑new electric or hybrid car via salary sacrifice.
• Well‑being support – 24/7 assistance programme for you and your family.
• Discounts – 15% off Reach’s online marketplace, Yimbly.
• Interest‑free loans – for season tickets and technology.

Additional Information

Reach plc believes diversity brings benefits for customers, business, and people. We are an inclusive employer and welcome applications from all suitable applicants, irrespective of background, circumstances, age, disability, gender identity, ethnicity, religion or belief, and sexual orientation.

Seniority level

Mid‑Senior level

Employment type

Full‑time

Job function

Marketing and Product Management

Industries

Technology, Information and Media, Social Networking Platforms, and Marketing Services