Student Recruitment Marketing Lead

University of Essex; Colchester; Vor Ort; GBP 38.000 - 52.000; Vollzeit

Zusammenfassung

University of Essex is seeking an experienced generalist marketer to lead multi-channel recruitment campaigns for undergraduate and postgraduate students in the UK and internationally. The role focuses on email, social media, web and direct mail, ensuring campaigns are data-driven, engaging, and aligned with the University’s brand and priorities.

You will collaborate with Advertising, Video Production, Content Marketing, and Student Recruitment teams to deliver integrated campaigns, monitor

Qualifikationen

• Experience delivering recruitment marketing campaigns.
• Ability to craft content for email, social, web and direct mail.
• Experience in planning recruitment events such as Open Days and Offer-holder Days.
• Collaborative work with stakeholders across departments to deliver integrated campaigns.

Aufgaben

• Delivery of recruitment marketing plans for undergraduate and postgraduate courses.
• Develop and implement multi-channel marketing campaigns across email, social media, advertising and web platforms.
• Create and manage content tailored to prospective student audiences, aligned with brand guidelines.
• Monitor campaign performance, analyse data and optimise marketing activity.
• Plan and deliver recruitment events including Open Days and Offer-holder Days with on-the-day promotion.

Kenntnisse

Multi-channel marketing

Content creation

Campaign analytics

Event planning

Jobbeschreibung

University of Essex is seeking an experienced generalist marketer to lead multi-channel recruitment campaigns for undergraduate and postgraduate students in the UK and internationally. The role focuses on email, social media, web and direct mail, ensuring campaigns are data-driven, engaging, and aligned with the University’s brand and priorities.

You will collaborate with Advertising, Video Production, Content Marketing, and Student Recruitment teams to deliver integrated campaigns, monitor