Student Recruitment and Marketing Officer

Scholars School System; Birmingham; Hybrid; GBP 27,000 - 30,000; Full time

Job summary

Scholars School System is seeking a proactive Admissions Officer to drive student recruitment and marketing across campuses, including Birmingham. The role combines admissions tasks with marketing responsibilities to attract applicants and support the enrolment journey.

You will handle inquiries, provide information on courses and fees, manage CRM records, and collaborate with academic teams to ensure smooth transitions from enquiry to enrolment while contributing to recruitment campaigns and

Qualifications

• Minimum 2 years of experience in education sector.
• Bachelor’s degree in Business or Administration or related subject.
• Strong CRM knowledge.
• Excellent interpersonal and organisational skills.
• Experience in recruitment and marketing is beneficial.

Responsibilities

• Promote the organisation’s courses and programmes to prospective students through marketing and recruitment channels.
• Respond to enquiries from prospective students via phone, email, social media and other platforms.
• Provide accurate information on courses, entry requirements, fees and admissions processes.
• Follow up with prospective students and support them through the recruitment and application journey.
• Generate new student leads through outreach, events, campaigns and digital marketing activities.
• Maintain accurate records of leads, enquiries, applications and conversions using CRM systems.
• Work closely with the Admissions and Academic teams to ensure a smooth transition from enquiry to enrolment.
• Support the planning and delivery of student recruitment campaigns and promotional activities.

Skills

Education sector experience

CRM knowledge

Leadership

Communication

Student engagement

Administrative coordination

Education

Bachelor's degree in Business or Administration or related subject

Job description

Student Recruitment and Marketing Officer

Admissions Officer Job Description

Scholars School System is a project of UK CURRICULUM & ACCREDITATION BODY (UKCAB, a registered charity founded in 2006) having campuses across the United Kingdom, is looking for an Admissions Officer across all campuses which includes Birmingham, Manchester, London, Bradford, Leicester campus based in the Birmingham campus.

Scholars School System is a national independent higher education provider, offering world class education. Taught programmes, ranging from Foundation Year through to Level 7, delivered in partnership with institutions such as Leeds Trinity University. Over 5000 (UK and EU) learners have successfully completed their learning journey in the last five years with the current student population is over 3000.

Our core values are very important because

1. We share a common set of values across everything we do which helps to define who we are and how we behave.
2. We put our students and our community at the heart of all that we do.
3. We foster excellence, innovation and creativity.
4. We celebrate diversity, inclusion, equality and the breaking down of barriers to success.
5. We have high expectations of ourselves, our students and our partners.

Reports to: Assistant Admission Manager

Purpose

This is a fantastic opportunity to work in a role that combines admissions and related responsibilities and would suit someone either with or keen to gain a breadth of experience for future career development.

We have multiple course intakes, and this is an exciting role, requiring the post holder to perform sometimes complex administrative coordination in a time pressured and deadline-controlled environment in the preparation for each term’s teaching.

The successful candidate will possess excellent interpersonal skills, first rate organisation and prioritisation abilities, good data management skills and evidence of knowing when to show initiative and when to seek advice. In return, you will be part of supportive, high performing teams, have the opportunity to develop and widen your skills and work for an organisation with a strong sense of mission.

Responsibilities

• Promote the organisation’s courses and programmes to prospective students through various marketing and recruitment channels.
• Respond to enquiries from prospective students via phone, email, social media and other platforms.
• Provide accurate information and guidance on courses, entry requirements, fees and admissions processes.
• Follow up with prospective students and support them through the recruitment and application journey.
• Generate new student leads through outreach, events, campaigns and digital marketing activities.
• Maintain accurate records of leads, enquiries, applications and conversions using CRM systems and spreadsheets.
• Work closely with the Admissions and Academic teams to ensure a smooth transition from enquiry to enrolment.
• Support the planning and delivery of student recruitment campaigns and promotional activities.
• Create and distribute engaging content for social media, email campaigns and other marketing platforms.
• Monitor recruitment activity and provide regular updates on leads, applications and enrolment targets.
• Build relationships with prospective students, external partners, schools, colleges and other relevant organisations.
• Attend recruitment events, open days, exhibitions and outreach activities to represent the organisation.
• Identify opportunities to improve student recruitment, engagement and conversion rates.
• Ensure all communications with prospective students are professional, timely and aligned with organisational policies.
• Keep up to date with relevant market trends, competitor activity and student recruitment practices.

Requirements

• Must have minimum 2 years of experience in education sector.
• Bachelor’s degree in Business or Administration or related subject
• Must have a good knowledge of using database like CRM
• Exhibit strong leadership and problem-solving skills
• Must have a good communication skill
• Experience of providing support and ensuring student engagement

Salary and Benefits

• £27,000 - £30,000 per year depending on experience
• Holiday entitlement is 28 days annual leave plus bank holidays
• Up to £5k annual incentives pro-rata given quarterly on meeting KPIs upon successful probation period
• 5% annual increase per year on completion from your start date of service and on meeting KPIs
• Complimentary lunch provided on working days

Job Types

• Full-time, Permanent
• Basic hours are 9am to 6pmon site

This role may involve travel to other campuses, with all travel costs reimbursed.

We take pride in being members of professional institutions and are dedicated to working hard for the betterment of our students.