Student Recruitment and Marketing Manager

Birmingham Newman University; Birmingham; On-site; GBP 35,000 - 50,000; Full time

Job summary

A UK-based educational institution is seeking a Student Recruitment & Marketing Manager to drive recruitment for its School of Education and School of Nursing. This role involves leading marketing campaigns, managing a team, and creating engaging content to attract diverse learners. The ideal candidate will have a degree in marketing, experience in campaign development, and strong digital skills. Attractive benefits include competitive salary, annual leave, and professional development opportunities.

Benefits

Competitive salary

Generous annual leave

Excellent pension provision

Free parking

Professional development opportunities

Wellbeing support

Qualifications

• Degree qualified (or equivalent experience) in marketing.
• Experience in developing, delivering, and measuring marketing campaigns.
• Confident with digital tools, including social media and website management.

Responsibilities

• Develop and implement targeted marketing plans.
• Deliver evidence-based campaigns.
• Create engaging content for platforms and publications.
• Lead market research and competitor analysis.
• Manage budgets and track campaign performance.
• Play a key role in open days and outreach activities.

Skills

Experience in developing, delivering, and measuring marketing campaigns

Confidence with digital tools including social media

Strong communication skills

Organizational skills

Leadership skills

Ability to interpret insights

Education

Degree in marketing or related field

Job description

Overview

Birmingham Newman University is seeking a bold and creative Student Recruitment & Marketing Manager to drive recruitment activity for our School of Education and School of Nursing and Allied Health. At Birmingham Newman, we know education changes lives. Inspired by Cardinal St John Henry Newman, our founding vision is built on learning, equality, and social justice. We are proud to be recognised as University of the Year for Social Inclusion (The Times and Sunday Times Good University Guide 2026), a testament to our supportive, inclusive community and our commitment to empowering every student to thrive.

What You\'ll Do

This is a career-defining opportunity to lead high-impact campaigns and showcase our story to future students. As part of the Student Recruitment Directorate, you will design, deliver, and evaluate marketing strategies that inspire prospective learners and guide them on their journey to enrolment. Your work will cover the full marketing mix—digital and traditional—ensuring our courses are promoted with clarity, authenticity, and creativity. From managing web and social media content to producing publications, planning events, and interpreting recruitment data, you will create campaigns that resonate with diverse audiences including school leavers, mature learners, postgraduate students, and employers. You\'ll also lead and support a small team, managing a Student Recruitment Officer and a Graduate Student Recruitment Officer. This is your chance to shape projects that directly contribute to the University\'s growth while mentoring colleagues and sharing best practice.

Responsibilities

• Develop and implement targeted marketing plans to meet recruitment objectives.
• Deliver bold, evidence-based campaigns that bring our portfolio to life.
• Create engaging, accessible content for digital platforms, publications, and social media.
• Lead on market research and competitor analysis to inform course development.
• Manage budgets effectively and track campaign performance using analytics tools.
• Play a key role in open days, applicant experience events, and outreach activity.
• Collaborate across the University to maximise visibility and enhance reputation.
• Support a hands-on, varied role with opportunities for innovation, strategic thinking, and collaboration.

Qualifications

• Degree qualified (or with equivalent professional experience) in marketing or a related field.
• Experience in developing, delivering, and measuring marketing campaigns.
• Confident with digital tools, including social media and website management.
• Skilled at interpreting and presenting insights to influence decisions.
• An excellent communicator with strong organisational and leadership skills.
• Proactive, creative, and ready to advise senior colleagues with confidence.

Desirable and Other Information

• Experience in higher education recruitment is desirable, but we welcome applications from strong marketers in other sectors who are eager to make an impact in education.
• Disability Confident: A Disability Confident employer will generally offer an interview to any applicant that declares they have a disability and meets the minimum criteria for the job as defined by the employer. In some recruitment situations, such as high-volume or peak periods, the employer may limit interview numbers.

At Birmingham Newman, you\'ll be part of a values-driven, welcoming community with a clear mission: to transform lives through education and to serve diverse communities with fairness and purpose. We offer a competitive salary, generous annual leave, excellent pension provision, free parking, professional development opportunities, and wellbeing support.