Strategy Manager - Topshop/Topman

ASOS; City Of London; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading online fashion retailer is searching for a Strategy Manager to shape the future of its iconic brands. The successful candidate will lead strategic initiatives, define go-to-market strategies, and collaborate with various teams to accelerate growth and enhance the customer experience. A strong background in consulting, operational delivery, and data-driven decision-making is essential. You will thrive in a fast-paced environment while driving innovation and championing diversity and inclusion within the company culture.

Benefits

Employee discount

Employee sample sales

25 days paid annual leave

Discretionary bonus scheme

Private medical care scheme

Flexible benefits allowance

Qualifications

• Consulting background with strong track record in strategy and operational delivery.
• Experience in e-commerce or consumer brands preferred.
• Ability to thrive in fast-paced and complex environments.

Responsibilities

• Lead strategic initiatives to enhance the customer experience.
• Define and execute go-to-market strategies for new product launches.
• Collaborate with teams to drive growth and innovation.

Skills

Strategy development

Data analysis

Cross-functional leadership

Operational delivery

E-commerce knowledge

Tools

Excel

SQL

Power BI

Job description

Company Description

We’re ASOS, the online retailer for fashion lovers all around the world.

We exist to give our customers the confidence to be whoever they want to be, and that goes for our people too. At ASOS, you’re free to be your true self without judgement, and channel your creativity into a platform used by millions.

But how are we showing up? We’re proud members of Inclusive Companies, are Disability Confident Committed and have signed the Business in the Community Race at Work Charter and we placed 8th in the Inclusive Top 50 Companies Employer list.

Everyone needs some help showing up as their best self. Let our Talent team know if you need any adjustments throughout the process in whatever way works best for you.

Job Description

Join us as a Strategy Manager for Topshop/Topman and play a pivotal role in shaping the future of two of fashion’s most iconic brands. You’ll blend consulting-level problem solving with hands‑on operational delivery, driving growth and innovation that impacts millions of customers worldwide.

This is your chance to lead high‑impact strategic initiatives, influence go‑to‑market strategies, and collaborate with cross‑functional teams to accelerate Topshop/Topman’s success.

The Details

• Lead strategic initiatives that accelerate growth and elevate the Topshop/Topman customer experience.
• Define and execute go‑to‑market strategies for new product launches, optimising pricing, promotions, and channel mix.
• Build and streamline scalable processes to speed up time‑to‑market for trend‑led collections.
• Use data analytics and A/B testing to uncover insights, refine product positioning, and drive commercial outcomes.
• Develop and maintain dashboards and metrics to measure success, inform strategic decisions, and prioritise roadmaps.
• Drive continuous improvement across products, services, and operations through data‑led thinking.
• Present strategic recommendations and business cases to senior leadership, supporting investment and growth decisions.
• Collaborate closely with product, operations, marketing, and finance teams – bringing clarity to ambiguity and turning insights into action.
• Champion Diversity, Equity & Inclusion strategies, supporting our inclusive culture.
• Supporting our culture by championing Diversity, Equity & Inclusion strategies.

We believe being together in person helps us move faster, connect more deeply, and achieve more as a team. That’s why our approach to working together includes spending at least 3 days a week in the office. It’s a rhythm that speeds up decision‑making, helps ASOSers learn from each other more quickly, and builds the kind of culture where people can grow, create, and succeed.

Qualifications

About You

• Consulting background combined with in‑house experience, with a strong track record in strategy, operational delivery, and cross‑functional leadership.
• Experience in e‑commerce, retail, or consumer brands – ideally with exposure to product launches, go‑to‑market strategy, or scaling operations.
• Comfortable moving from big‑picture planning to detailed execution, thriving in fast‑paced, complex environments.
• Skilled at data‑driven decision‑making, confident with tools like Excel, SQL, Power BI, and dashboarding platforms.
• Experience presenting to senior leadership, building business cases, and supporting investment decisions is a plus.
• Curious, proactive, and adaptable—always looking for ways to innovate and improve.

Additional Information

BeneFITS’

• Employee discount (hello ASOS discount!)
• Employee sample sales
• 25 days paid annual leave + an extra celebration day for a special moment
• Discretionary bonus scheme
• Private medical care scheme
• Flexible benefits allowance - which you can choose to take as extra cash, or use towards other benefits
• Opportunity for personalised learning and in‑the‑moment experiences that enable you to thrive and excel in your role