Strategy Manager, Fitness & Health

FreshMinds Talent; London; On-site; GBP 70,000 - 90,000; Full time

Job summary

A leading fitness brand in London is seeking a Strategy Manager to lead a short-term engagement for reviewing and refining its customer proposition. The role involves strategic analysis, benchmarking against competitors, and delivering actionable insights to ensure competitive positioning in a rapidly evolving market.

Qualifications

• 7+ years consulting experience.
• Experience in strategy or proposition development, ideally in fitness or lifestyle.
• Strong understanding of customer insight and brand positioning.

Responsibilities

• Conduct a strategic review of the current customer proposition.
• Benchmark against competitors and identify opportunities.
• Deliver actionable recommendations and a roadmap.

Skills

Strategic analysis

Customer insight

Brand positioning

Consulting

Job description

Strategy Manager, Fitness & Health, London

Client:

FreshMinds Talent

Location:

London, United Kingdom

Job Category:

Other

-

EU work permit required:

Yes

Job Reference:

7d721ee1739d

Job Views:

4

Posted:

29.06.2025

Expiry Date:

13.08.2025

Job Description:

A leading fitness brand is seeking a strategic consultant to lead a short-term engagement focused to review and refine its customer proposition.

As the fitness landscape evolves, this brand is looking to reassess how its offering meets the needs of today's members - across physical locations, digital experiences, pricing, and brand positioning. The goal is to ensure the proposition remains compelling, competitive, and aligned with future growth ambitions.

Key responsibilities include:

• Conduct a strategic review of the current customer proposition across key segments
• Benchmark against competitors and emerging fitness trends
• Identify opportunities to differentiate and strengthen member value
• Deliver actionable recommendations and a roadmap for proposition evolution

You will have:

• 7+ years consulting experience
• Experience in strategy or proposition development, ideally in fitness or lifestyle
• Strong understanding of customer insight, brand positioning, and commercial levers
• Ability to work independently and engage senior stakeholders

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Created on 29/06/2025 by TN United Kingdom