Strategy Manager, Fitness & Health

Freshminds Interim; London; Hybrid; GBP 150,000 - 200,000; Full time

Job summary

A leading fitness brand is seeking a strategic consultant for a short-term engagement. Responsibilities include reviewing and refining the customer proposition to ensure it remains competitive and aligned with growth ambitions. The consultant will work on a hybrid schedule, primarily based in London, and must have extensive consulting experience in related fields.

Qualifications

• 7+ years consulting experience.
• Experience in strategy or proposition development, ideally in fitness or lifestyle.
• Strong understanding of customer insight and brand positioning.

Responsibilities

• Conduct a strategic review of the current customer proposition across key segments.
• Benchmark against competitors and emerging fitness trends.
• Identify opportunities to differentiate and strengthen member value.
• Deliver actionable recommendations and a roadmap for proposition evolution.

Skills

Strategic review

Consulting experience

Customer insight

Brand positioning

Commercial levers

Job description

A leading fitness brand is seeking a strategic consultant to lead a short-term engagement focused to review and refine its customer proposition.

As the fitness landscape evolves, this brand is looking to reassess how its offering meets the needs of today's members - across physical locations, digital experiences, pricing, and brand positioning. The goal is to ensure the proposition remains compelling, competitive, and aligned with future growth ambitions.

Key responsibilities include:

• Conduct a strategic review of the current customer proposition across key segments
• Benchmark against competitors and emerging fitness trends
• Identify opportunities to differentiate and strengthen member value
• Deliver actionable recommendations and a roadmap for proposition evolution

You will have:

• 7+ years consulting experience
• Experience in strategy or proposition development, ideally in fitness or lifestyle
• Strong understanding of customer insight, brand positioning, and commercial levers
• Ability to work independently and engage senior stakeholders

Engagement Details:

• 6-8 week project
• Hybrid working with some on-site presence in London
• £800-£1,000 LTD dependent on experience