Strategy Director

Norton Blake Limited; Greater London; Hybrid; GBP 120,000 - 180,000; Full time

Job summary

Norton Blake Limited is seeking a hands-on Strategy Director to activate its brand strategy across international markets, sub-brands and product launches. You’ll connect consumer insight, brand communications and customer experience to deliver campaigns and journeys across online and offline channels.

The role involves turning brand strategy into communications propositions, leading workshops, advising senior stakeholders and owning client relationships in a multi-market context.

Qualifications

• Strong consumer brand experience across FMCG/CPG or retail.
• Director-level experience in brand, communications and customer experience strategy.
• Experience delivering multi-market campaigns and brand activation.
• Confidence turning research and data into strategic recommendations.
• Excellent client engagement and executive communication skills.
• Hands-on leader who creates briefs and guides multidisciplinary teams.

Responsibilities

• Turn brand strategy into communications propositions, briefs and global toolkits.
• Use qualitative and quantitative research to inform consumer journeys and campaigns.
• Adapt masterbrand creative for different markets and regulatory requirements.
• Own client relationships and advise senior stakeholders.
• Lead workshops and drive strategic workstreams from insight to delivery.
• Connect brand and CX initiatives to commercial outcomes.

Skills

Brand strategy

Client engagement

Executive comms

Facilitation

Workshop leadership

Strategic advisory

Multimarket campaigns

Research integration

Job description

Strategy Director – Brand & Customer Experience

Minimum 12-month Contract | Occasional travel

Start ASAP

Hybrid London

I’m recruiting for a hands-on Strategy Director to work with a global consumer brand, helping activate its new brand strategy across international markets, sub-brands and product launches.

Working within a collaborative team of creatives and strategists, you’ll connect consumer insight, brand communications and customer experience to deliver campaigns and journeys across online and offline channels.

The role will involve:

• Turning brand strategy into communications propositions, creative briefs and global campaign toolkits.
• Using qualitative and quantitative research to inform consumer journeys, concept development and campaign testing.
• Adapting masterbrand creative for different markets, languages and regulatory requirements.
• Owning client relationships and advising senior stakeholders.
• Leading workshops and taking strategic workstreams from insight through to delivery.
• Connecting brand and customer experience initiatives to commercial outcomes.
• Strong consumer brand experience, preferably across FMCG, CPG or retail.
• Director-level experience in brand, communications and customer experience strategy
• Experience delivering multi-market campaigns and brand activation.
• Confidence combining research and data into clear strategic recommendations.
• Excellent client engagement, executive communication and facilitation skills.
• A hands-on approach, comfortable producing briefs and deliverables as well as leading multidisciplinary teams.