Creative Intelligence Strategist: Data that Drives Content

Publicis Groupe ANZ; Greater London; Hybrid; GBP 70,000 - 110,000; Full time

Job summary

Publicis Production is seeking a Creative Intelligence Strategist to translate data into compelling content strategies for new business pitches and capability demonstrations. You will collaborate with Creative Directors, Technologists, and Producers to shape Intelligent Content that informs and elevates the creative process.

You will build data-driven narratives, develop data frameworks, and contribute to thought leadership while partnering with Growth, Technology, Product, and Client Service

Qualifications

• Minimum 5 years in a data strategy, creative intelligence or performance analytics role.
• Experience with creative data platforms such as CreativeX, Adge, Vidmob or similar.
• Strong knowledge of creative, production, and media datasets and how they interconnect.
• Experience supporting pitches, new business processes, or capability demonstrations in a data or insight capacity.

Responsibilities

• Serve as the primary translator between data and creative strategy, turning metrics into actionable content recommendations.
• Develop data frameworks that connect production, creative, and media datasets into a unified Intelligent Content layer.
• Analyse competitive landscapes, platform trends, and emerging content formats to inform pitch narratives and strategic recommendations.
• Lead the data and insight workstream on new business pitches and capability demos with evidence-led narratives.

Skills

Data storytelling

Presentation skills

Collaboration

Strategic thinking

Tools

SQL

BigQuery

Power BI

PostgreSQL

Python

Databricks

Job description

Publicis Production is seeking a Creative Intelligence Strategist to translate data into compelling content strategies for new business pitches and capability demonstrations. You will collaborate with Creative Directors, Technologists, and Producers to shape Intelligent Content that informs and elevates the creative process.

You will build data-driven narratives, develop data frameworks, and contribute to thought leadership while partnering with Growth, Technology, Product, and Client Service