Strategist

Publicis Groupe; London, Cardiff; Hybrid; GBP 25,000 - 35,000; Full time

Job summary

A leading marketing agency in London is seeking a Junior B2B Strategist to join their dynamic strategy team. This role offers an opportunity to engage in data-driven marketing, support research activities, and contribute to impactful strategies for B2B clients. Ideal for recent graduates or those with up to two years of experience, this position promises growth and collaboration with experienced team members.

Benefits

WORK YOUR WORLD opportunity

REFLECTION DAYS

HELP@HAND BENEFITS 24/7 helpline

FAMILY FRIENDLY POLICIES

HYBRID WORKING

AGENCY DISCOUNTS

Qualifications

• Basic understanding of marketing funnel and B2B content strategy.
• Comfortable working with data and creating reports.
• Proactive learner with attention to detail.

Responsibilities

• Support market and buyer research activities.
• Assist in developing buyer personas and customer journey maps.
• Collaborate with creative and client services teams.

Skills

Analytical skills

Problem-solving

Communication

Data analysis

Education

Internships or academic projects in marketing

Tools

Microsoft Office

Job description

Company Description

Publicis Pro is an integrated B2B marketing agency that exists to find the extraordinary in every business and tell the world about it. Our approach brings together strategy, creative, influence and commerce to move markets, create remarkable brands, shape decisions, and connect the sales journey.

Extraordinary work can only be done by extraordinary people – so we’re committed to building an agency environment where remarkable talent can flourish and grow.

The results of our efforts? We’ve got multiple ‘Best Place to Work’ awards under our belt, plus one of the best benefits packages in the industry. Publicis Pro is a singular agency environment that combines deep care for our work with deep care for our people – and we’re always on the lookout for extraordinary new talent.

Our CommitmentDiversity and inclusion is a core part of who we are at Publicis Pro. We’re committed to building an inclusive culture that encourages, celebrates and supports our wonderfully diverse employee group – whatever their age, gender identity, race, sexual orientation, physical or mental ability or ethnicity. Diversity and inclusion doesn’t just fuel our creativity and innovation, it brings us closer to our people and audiences. We will continue to strive to create a culture and environment where everyone feels empowered and more importantly comfortable enough to bring their full, authentic selves to work.

Job Description

We're looking for a Junior B2B Strategist to join our dynamic strategy team. Whether you're a recent grad or bringing up to two years of experience, this role is your chance to dive into the world of data-driven marketing. You'll collaborate with senior team members to craft smart, insight-led strategies for a wide range of B2B clients.

You’ll explore complex buyer journeys, contribute to Account Based Marketing (ABM) programs, and turn customer insights into impactful plans. If you’re naturally curious, love solving problems, and want to understand how AI is shaping the future of marketing, this is your opportunity. Bring your analytical mindset, strategic instincts, and enthusiasm, we’ll help you grow fast and do great work along the way

Responsibilities

Research & Analysis

· Support market and buyer research activities using internal and external tools

· Assist pitch teams with research and data insights to support our approach

· Help gather and analyse competitive intelligence to support wider strategy and creative projects

· Assist in developing buyer personas and customer journey maps for B2B decision-making units

· Develop account intelligence reports on clients and their target customers

· Support on analysis tasks including quantitative survey data and qualitative interview insights

Strategy & Planning

· Support senior strategists in developing B2B marketing strategies

· Support the preparation of client presentations and reports

· Help with ABM initiatives e.g. discovery and account selection

· Actively participate in client meetings alongside senior team members

· Leverage internally secure AI tools to enhance research and analysis capabilities

· Collaborate with creative and client services teams to ensure strategy alignment

Qualifications

· Basic understanding of the marketing funnel and principles of B2B content strategy

· Basic understanding of market research techniques

· Enthusiasm for AI tools and their potential in B2B marketing

· Comfortable working with data and leveraging software to create reports

· Internships or academic projects in marketing are valuable but not essential

· Competence with Microsoft Office suite

· Excellent analytical and problem-solving skills

· Strong written and verbal communication abilities

· Proactive learner with attention to detail

· Ability to manage multiple projects and deadlines

Additional Information

Publicis Pro has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans we also offer;

• WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
• REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
• HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
• FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave.
• HYBRID WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday.
• AGENCY DISCOUNTS, onsite gym, and discount in our Publicis-Owned Pub – “The Pregnant Man”

Full details of our benefits will be shared when you join us!

Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week.We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.

Please make sure you check out the Publicis Career Pagewhich showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).