Strategic Veterinary Brand Manager – Hybrid

Boehringer Ingelheim; Bracknell; Hybrid; GBP 60.000 - 80.000; Vollzeit

Zusammenfassung

Boehringer Ingelheim is seeking a strategic Brand Manager to lead development and tactical marketing for the Purevax, Eurican and Pexion brands within the Pain, Vaccines and CNS franchises. This hybrid role combines brand leadership with cross-functional collaboration to deliver market-share, sales and profitability targets.

You will craft plans aligned with global strategies and tailored to UK market needs, manage budgets, monitor performance and ROI, and build strong internal and external

Qualifikationen

• Strong commercial focus and extensive marketing experience.
• Previous veterinary marketing experience is required.
• Proven expertise in brand management and budget ownership.
• Excellent project management and multitasking skills.
• Experience leading cross-functional initiatives.
• Proactive, solution-oriented mindset.
• Strong communication and influencing abilities.

Aufgaben

• Lead the development and implementation of tactical marketing plans and product communications.
• Ensure that the brand strategy and marketing mix are adequately adapted to each sales channel's requirements.
• Collaborate with category, and strategic accounts teams to ensure alignment and effective rollout of campaigns.
• Monitor performance, analyse results, and adjust strategies as needed.
• Manage advertising and promotions budgets, evaluating effectiveness and ROI.
• Conduct market and competitor analysis to inform strategic decisions.
• Build strong relationships across the business and with key external partners.

Kenntnisse

Brand marketing

Commercial focus

Budget ownership

Project management

Cross-functional leadership

Proactive mindset

Communication & influencing

Jobbeschreibung

Boehringer Ingelheim is seeking a strategic Brand Manager to lead development and tactical marketing for the Purevax, Eurican and Pexion brands within the Pain, Vaccines and CNS franchises. This hybrid role combines brand leadership with cross-functional collaboration to deliver market-share, sales and profitability targets.

You will craft plans aligned with global strategies and tailored to UK market needs, manage budgets, monitor performance and ROI, and build strong internal and external