Strategic Product Manager - Diagnostics & Launch Excellence

Becton Dickinson; Winnersh; On-site; GBP 43,000 - 60,000; Full time

Benefits offered by this job

Bonus + benefits

Total Rewards program

Recognition opportunities

Job summary

Becton, Dickinson, and Company (BD) is seeking a Country Product Manager to translate regional strategy into local portfolio execution and drive commercial success in the UK. You will support omnichannel campaigns, optimise the product portfolio, and enable sales with training and tender support.

The role requires experience in product management or marketing within diagnostics or medical devices, with a focus on product launches, branding, and data-driven insights.

Qualifications

• Degree in marketing, science, or a similar field.
• Experience in product management or marketing within diagnostics or medical devices.
• Knowledge of product positioning, branding, and managing multiple product launches.
• Ability to work with product management and CRM systems, alongside proficiency in Microsoft Office.
• Skilled at analyzing data with the ability to translate insights into action.
• Highly organised, able to prioritise and manage multiple projects effectively.
• A proactive approach that combines creative and analytical thinking.

Responsibilities

• Develop strategies, tools, and initiatives to drive product growth, profitability, and predictability.
• Manage and support programmes that ensure commercial success, including all aspects of the market mix.
• Coordinate the product lifecycle, ensuring effective positioning and competitive differentiation.
• Act as a subject matter expert, providing technical expertise for product launches.
• Monitor product quality and availability, supporting forecasting and demand planning.
• Design and implement training programmes to support product knowledge across teams.
• Conduct competitive and market analysis to identify trends and opportunities.
• Support the development and execution of marketing strategies in collaboration with regional and global teams.

Skills

Marketing

Marketing Activities

Marketing Planning

Marketing Strategies

Sales

Education

Degree in marketing or science

Tools

CRM systems

Microsoft Office

Job description

Becton, Dickinson, and Company (BD) is seeking a Country Product Manager to translate regional strategy into local portfolio execution and drive commercial success in the UK. You will support omnichannel campaigns, optimise the product portfolio, and enable sales with training and tender support.

The role requires experience in product management or marketing within diagnostics or medical devices, with a focus on product launches, branding, and data-driven insights.