Strategic Partnerships Manager Marketing · Cossington, London ·

Blue Light Card Ltd; London; Hybrid; GBP 35,000 - 65,000; Full time

Job summary

An established industry player is seeking a Strategic Partnerships Manager to join their dynamic Marketing team. This role involves building and managing relationships with major public service organisations to drive member acquisition and awareness. You will own the partnerships strategy, engage with stakeholders, and oversee event coordination. This position offers a unique blend of business development and B2B marketing within a mission-driven culture focused on making heroes happy. If you are passionate about creating impactful partnerships and thrive in a collaborative environment, this opportunity is perfect for you.

Benefits

Hybrid working and flexible hours

25 days annual leave plus birthday off

Company bonus scheme

BUPA medical insurance

Group auto-enrolment pension plan

Employee assistance programme

Onsite gym at HQ

Regular company-wide recognition events

Relaxed dress code

Great social events

Qualifications

• Experience in partnerships, business development, or B2B marketing.
• Strong communication and presentation skills with senior stakeholders.
• Ability to generate leads and drive customer acquisition.

Responsibilities

• Deliver institutional partnerships strategy across multiple sectors.
• Identify and secure partnerships with high-impact organisations.
• Manage partner activations and oversee events coordination.

Skills

Partnerships Management

Business Development

Account Management

B2B Marketing

Communication Skills

Presentation Skills

Lead Generation

Job description

Blue Light Card. Individually great, together unstoppable

The Role and the Team

We have an exciting opportunity for a commercially minded Strategic Partnerships Manager to join our Marketing team to act as the face of Blue Light Card and manage relationships with major public service organisations like NHS trusts, teacher unions, local councils, military groups, and social care networks.

As Strategic Partnerships Manager you’ll build partnerships that accelerate new member acquisition and mass awareness through trusted institutions. This is a unique blend of business development, stakeholder engagement, account management and B2B marketing.

What You’ll Do

• Own and deliver our institutional partnerships strategy across health, education, social care, emergency services, and armed forces.
• Identify, pitch, and secure partnerships with high-impact organisations (e.g. NHS trusts, local authorities, unions, military welfare groups).
• Design partner activation and onboarding frameworks to reach eligible members at speed.
• Oversee the coordination and attendance of events and the events calendar.
• Manage new partner activations, including setting-up conferences, partner events, and member engagement days.
• Create templates and co-branded assets for partners to promote Blue Light Card to their communities.
• Shape campaigns that drive sign-ups, then track results and optimise for impact.
• Own performance metrics across partner acquisition, activation, and downstream member engagement, sharing results and insights with product, growth and lifecycle teams.

What You’ll Bring

• Substantial experience in partnerships, business development, account management or B2B marketing, ideally in a high-growth, tech-led business.
• Proven ability to proactively identify and generate leads that convert into valuable growth.
• Demonstrated success building partnerships that drive customer acquisition and/or growth.
• Strong communication and presentation skills, with the ability to influence senior external stakeholders.
• Outcome-focused mindset, comfortable with targets, commercial KPIs, and agile test-and-learn environments.
• Experience working with (or selling into) public service sectors such as NHS, education, social care, local government or unions would be desirable.
• Experience activating partnerships through multi-channel marketing campaigns would be beneficial.
• Flexibility to travel and attend events outside of usual working hours.

Our Culture

Our mission is simple – make heroes happy. Our members are the real-life heroes who keep us all safe, cared for, and thriving. It’s what gets us up in the morning and pushes us to go further, think bigger, and create something that truly matters. By focusing on their happiness, we create amazing experiences, deliver unrivalled discounts, innovative products, and world-class service.

We don’t just follow the usual path - we look for smarter, bolder ways to deliver real impact. We take ownership, move fast, and work shoulder to shoulder to build something special.

We’re committed to building a diverse and inclusive team where everyone feels they belong. Different perspectives and experiences help us grow, innovate, and better reflect the communities we serve.

We promote hybrid working, and value in-person collaboration so encourage time in our offices, where you can make the most of our fully stocked snack drawers – either the HQ in Leicestershire, or London, Holborn office. The frequency and office location will vary depending on the role and team, we aim to be flexible, but we aren’t able to offer fully remote working.

What We Offer

• Hybrid working and flexible hours.
• 35 hour working week.
• Free parking and EV charging onsite at HQ.
• 25 days annual leave plus an additional day off for your birthday, and a buy and sell holiday scheme of up to 5 days.
• A company bonus scheme.
• Your own Blue Light Card and exclusive access to thousands of discounts.
• Generous funded BUPA medical insurance covering pre-existing conditions.
• Group auto-enrolment pension plan.
• Enhanced parental leave and absence leave.
• Healthcare cashback plan.
• Employee assistance programme (including mental health support) and mental health first aiders.
• Great social events e.g., festive party, summer party, team socials, sports matches.
• Regular company-wide recognition events e.g. Monthly Light’s Up and The Shine awards.
• Relaxed dress code and modern office space (games area, chill-out areas, book club, free drinks/snacks).
• Onsite gym at HQ (including access to free HIIT & stretch classes).
• Strong learning and development culture.

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