Strategic Media Activation Lead

WPP Media; Greater London; Hybrid; GBP 120,000 - 180,000; Full time

Job summary

WPP Media, Google via Media Futures Group, is seeking a Business Director to lead strategic oversight of multi-channel campaigns across geographies. You will shape cross-functional plans, drive KPI alignment, and act as a trusted advisor to clients and internal teams in a fast-paced, collaborative environment.

You will manage talent, plan capacity, and foster a culture of excellence, continuous improvement, and delivery of high-impact media solutions for Google partnerships.

Qualifications

• Proven experience at Business Director level in a Digital Media or Advertising role with some P&L exposure.
• Strong project and people management experience with cross-functional teams.
• Excellent knowledge of media planning fundamentals and performance metrics.

Responsibilities

• Oversee strategic campaigns across channels and ensure integration into overall strategy.
• Build strong client relationships and align plans with business KPIs.
• Act as trusted advisor on campaigns and wider client priorities.
• Stay updated with industry trends and share insights with clients and teams.
• Support capacity planning and resource management for the wider team.
• Drive continuous improvement and maintain high quality standards.

Skills

Business Director experience

Project management

People management

Media planning fundamentals

Campaign leadership

Cross-country / multi-language rollout

Client relationship management

Tools

DV360

AdWords / GMP

Facebook Ads

Twitter Ads

Job description

WPP Media, Google via Media Futures Group, is seeking a Business Director to lead strategic oversight of multi-channel campaigns across geographies. You will shape cross-functional plans, drive KPI alignment, and act as a trusted advisor to clients and internal teams in a fast-paced, collaborative environment.

You will manage talent, plan capacity, and foster a culture of excellence, continuous improvement, and delivery of high-impact media solutions for Google partnerships.