Strategic Marketing Specialist

JR United Kingdom; Slough; Hybrid; GBP 80,000 - 105,000; Full time

Job summary

A leading global tech company seeks a Go-to-Channel Strategy Marketing Manager for a hybrid role in London. You will drive product adoption and sales in a fast-paced environment by leveraging strategic insights and collaborating across teams. Ideal candidates will have significant experience in marketing strategy and a strong background in digital products.

Qualifications

• 8+ years’ experience in sales strategy or digital product marketing.
• Proven ability to turn insights into strategies.
• Self-starter thriving in dynamic environments.

Responsibilities

• Build and execute Go-to-Channel strategies.
• Ensure operational readiness for market execution.
• Align sales goals with channel priorities.

Skills

Strategic Thinking

Data Savvy

Communication

Analytical Thinking

Stakeholder Engagement

Cross-functional Collaboration

Education

Bachelor’s degree in Business, Marketing, or related field

Tools

Google Suite (Sheets, Slides, Docs)

Job description

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? Job Title: Go-to-Channel Strategy Marketing Manager

?Location: London (Hybrid)

? Duration: 12 Months contract (Possible Extension)

? Rate: £44.23 per hour (PAYE)

? Work with a Global Tech Leader | High-impact role | Category Innovation

Shape How the World Connects with Technology

We’re seeking a strategic, data-savvy Go-to-Channel Strategy Manager to join a fast-paced, innovative team working at the intersection of product, sales, and customer experience. You’ll lead go-to-channel planning for category-defining products, collaborating with cross-functional teams across global and regional markets. This is your opportunity to make a real impact with a leading player in digital platforms, social tech, and connected experiences.

? What You’ll Be Doing:

• Build and execute Go-to-Channel (GTC) strategies to accelerate product adoption and sales.
• Map the full customer journey—path to purchase, key touchpoints, and behavioral insights—to optimize conversion and growth.

Sales & Launch Readiness

• Align annual and lifetime sales goals with channel priorities.
• Ensure all operational, content, and partner readiness is in place for seamless go-to-market execution.
• Design strategies to capture and respond to customer feedback loops.
• Bring voice-of-customer into product evolution and channel planning.

Cross-Functional Collaboration

• Partner with global and regional sales leads, product marketers, and channel teams.
• Act as the connective tissue across product, insights, and execution teams.

Regional & Global Alignment

• Tailor regional strategies that align to the global category vision and channel architecture.

Compliance & Performance Optimization

• Ensure all channel activity complies with local legal and regulatory frameworks.
• Track sales performance, uncover insights, and recommend investments to boost velocity.

What You Bring:

• ? Bachelor’s degree in Business, Marketing, or a related field.
• ? 8+ years’ experience in sales strategy, category management, or digital product marketing.
• ? Proven ability to turn consumer and competitive insights into high-impact strategies.
• ️ Skilled in documentation, narrative building, and data storytelling.
• ? Experience influencing stakeholders in cross-functional environments.
• ? Self-starter who thrives in fast-paced, dynamic settings with ambiguity.
• ? Track record of driving results in tech-forward or digital-first organizations.
• Proficiency with Google Suite (Sheets, Slides, Docs)
• Outstanding organizational skills—able to manage and track high-volume requests
• Strong writing, analytical thinking, and storytelling with data
• Excellent communication and stakeholder engagement
• Cross-functional team collaboration (xFN)
• Experience working in high-growth product environments
• Background in social tech, digital ecosystems, or content platforms
• Understanding of channel partner ecosystems and sales enablement

You’ll be working at the heart of a global tech company redefining how people connect, create, and share. If you’re ready to shape the future of digital commerce—this is your role.