Strategic Marketing Senior Manager – Cordant Solutions & IET Digital

Baker Hughes; London; Hybrid; USD 131,000 - 268,000; Full time

Job summary

A leading global energy company is seeking a Strategic Marketing Senior Manager based in London. The role involves analyzing market trends, scouting new opportunities, and developing product positioning strategies. Candidates should have a strong marketing background, excellent analytical skills, and proficiency in Industrial Software. This position offers flexible working options and a competitive salary ranging from $131,400 to $267,200.

Benefits

Flexible working hours

Remote work options

Comprehensive benefits package

Qualifications

• Solid background in Marketing or related field.
• Demonstrate accountability for broad company objectives.
• Strong analytical and process skills.
• In-depth knowledge of Industrial Software markets.

Responsibilities

• Develop market analysis and profitability assessments.
• Scout for new market opportunities in IET.
• Lead strategic planning and business development initiatives.
• Partner with cross-functional teams for product positioning.

Skills

Analytical skills

Marketing expertise

Communication skills

Process development

Industrial Software knowledge

Education

BSc. or MSc. from an accredited university

Tools

Microsoft Office Suite

Job description

Job Summary:

Our Strategy & Marketing Insights team plays an important role in providing vision and focus to position the Industrial & Energy Technology (IET) business as a leader in energy transition for Gas Technology, Climate Technology and Industrial technologies in line with Baker Hughes net zero emission 2050 target. Our group of highly analytical and strategic thinkers understand market trends and their impact on the business/customer needs and how IET can support their profitable growth.

As a Strategic Marketing Senior Manager – Cordant Solutions & IET Digital, you will be responsible for:

• Developing and synthetizing a clear view of the relevant market dynamics, long term trends, drivers and profitability at global level.
• Accounting for market sizing, including provide and examine projects and opportunities list, analyzing after market opportunities, brownfield upgrades and replacements.
• Scouting new markets and adjacencies for IET, suggest growth areas for the business-, short- and long-term growth opportunities, develop business case for future organic/inorganic plays.
• Understanding of key players and actors, sub/segment ecosystem, customers’ behaviors and specific product needs and customers segmentation structures.
• Working with the Cordant Solutions product management team to develop product positioning, competitiveness, and value proposition.
• Leading strategic playbook and business review preparation, partnering with the Cordant Solutions Product Management team as well as the rest of the Cordant Solutions Leadership Team and Digital teams in the other Business Units across IET, particularly Gas Tech Services and Climate Tech Solutions to develop strategy and action plans, supporting business case development.
• Lead Market studies and Voice of Customer analytics to support the product and go to market strategy development and execution, being a critical partner for the commercialization and communication team to increase market penetration.
• Partner with Baker Hughes Investor Relations, Baker Hughes HQ Market Intelligence team and the rest of the IET Strategy & Marketing Insights team to develop macroeconomic/market outlook and storytelling for external communication.

To be successful in this role you will:

• Have BSc. or MSc. from an accredited university or college.
• Demonstrate a solid background in Marketing or related field (i.e product leadership, commercial roles in the energy industry, commercial finance analysis).
• Demonstrate accountability for functional, business, and broad company objectives, integrate and develop processes that meet business needs across the organization.
• Have very good analytical and process skills, ability to understand the story behind the numbers.
• Have a strong background in Industrial Software with a good understanding of the markets Industrial Software serves especially Oil & Gas, LNG, Powergen, and Industrial end markets such as Chemicals, Fertilizers and Mining.
• Have a strong background in Energy, Gas and / or Powergen industries.
• Have very good oral and written English language skills.
• Strong Capabilities across the Microsoft Office Suite.

Work in a way that works for you
We recognize that everyone is different and that the way in which people want to work and deliver at their best is different for everyone too. In this role, we can offer the following flexible working patterns:

• Occasionally, or for the right candidate fully remote working from home or another work location
• Working flexible hours - flexing the times when you work in the day to help you fit in everything in and work when you are the most productive

We have a strong preference for the successful candidate to be based in the United States of America (ideally in our offices in Houston, Texas or Minden, Nevada) or in the United Kingdom (ideally in our London office).

The annual pay scale for this position is between $131,400.00 - $267,200.00.

Candidates for this role (office-based/ hybrid/ remote) must be located in or near the locations displayed above. The pay range/scale displayed above represents Baker Hughes’ good faith estimate of the minimum and maximum for this position at the time of this posting and applies to the possible locations for this position. Baker Hughes will issue a non-bias competitive offer; the salary range posted for this position reflects the projected hiring range for new hires, full-time salaries in some U.S. locations, not including equity or benefits. Where an applicant will ultimately fall within the pay range/scale depends on a variety of factors, including, for example, geographic work location, skillset, qualifications, internal pay alignment, level of experience, and demonstrated performance over time. Please keep in mind that the range stated above is the full base salary range for the role and does not include other forms of compensation. Your recruiter can share more about the pay range for this position during the hiring process.

You will be eligible to participate in Company-sponsored benefit programs, including health & welfare programs and the Thrift Plan (401k). You will have a choice of coverage options that best suit your needs. Coverage options and contribution amounts are related to your benefit elections, base salary level, and specific requirements of each of these plans.

This position is eligible for our comprehensive and competitive benefits package, which can be found here , and is further eligible for additional forms of compensation such as bonuses subject to the terms of the applicable benefit plans or policies.