Strategic Marketing Manager — Legal & Professional Services

Forwardrole; Macclesfield; On-site; GBP 50,000 - 75,000; Full time

Job summary

Forwardrole is seeking a Marketing Manager for a leading professional services firm in the UK. You will own the marketing, communications and business development agenda, shaping strategy and driving growth across the business.

You will manage digital and offline campaigns, lead content and SEO efforts, and collaborate with senior stakeholders to deliver measurable results. A commercial, strategic mindset and people-management experience are essential.

Qualifications

• 5+ years' experience in a Marketing Manager position.
• Experience within legal or professional services.
• Strong digital marketing and content expertise.
• Excellent stakeholder management skills.
• Commercial mindset with a strategic approach.
• Experience managing people and projects.

Responsibilities

• Developing and executing the marketing and communications strategy.
• Managing integrated digital and offline campaigns.
• Leading content, website, SEO, email and social media activity.
• Supporting business development, events and client engagement initiatives.
• Managing external agencies and marketing budgets.
• Analysing campaign performance and driving continuous improvement.
• Managing and developing an Events & Business Development Executive.

Skills

Marketing leadership

Stakeholder management

Strategic thinking

Content marketing

People management

Tools

SEO

CMS (WordPress)

Analytics (GA/GA4)

Job description

Forwardrole is seeking a Marketing Manager for a leading professional services firm in the UK. You will own the marketing, communications and business development agenda, shaping strategy and driving growth across the business.

You will manage digital and offline campaigns, lead content and SEO efforts, and collaborate with senior stakeholders to deliver measurable results. A commercial, strategic mindset and people-management experience are essential.