Strategic Marketing Manager: Lead Growth & Campaigns

Rutherford Briant Recruitment; Ipswich; On-site; GBP 55,000 - 70,000; Full time

Benefits offered by this job

25 days annual leave plus birthday off

Option to buy and sell additional holi

Private healthcare

Enhanced family-friendly benefits

Life assurance cover

Ongoing professional development

Employee discounts and perks platform

Complimentary breakfast provided daily

Regular social events and team activit

Job summary

Rutherford Briant Recruitment in Ipswich seeks an experienced Marketing Manager to own the marketing strategy and delivery across channels. You will lead customer acquisition and retention initiatives, oversee CRM and automation, manage website performance, and develop a high-performing marketing team.

The role combines strategic planning with hands-on execution in a fast-paced, collaborative environment, with a focus on measurable ROI and growth across channels.

Qualifications

• Proven track record as Marketing Manager or senior marketing role.
• Experience leading and developing marketing teams.
• Experience managing and optimizing website performance.
• Hands-on with CRM platforms and marketing automation tools.
• Knowledge of email marketing strategy, segmentation and campaign optimization.
• Experience delivering integrated, multi-channel campaigns.
• Strong analytical skills to interpret data and drive decisions.

Responsibilities

• Lead the delivery of marketing strategies that support business growth, customer acquisition, engagement, and retention
• Manage and develop members of the marketing team, fostering a high-performance culture
• Take ownership of website performance, ensuring content is optimised for SEO, user experience, and conversion
• Plan and execute multi-channel marketing campaigns across digital, email, content, social media, events, and video
• Drive customer acquisition and retention initiatives using data-driven insights
• Oversee CRM and marketing automation activity, including segmentation, lifecycle marketing, and personalised customer journeys
• Manage marketing budgets and ensure campaigns deliver measurable ROI

Skills

Marketing strategy

CRM & automation

Team leadership

SEO optimization

Multi-channel

Data analytics

Email marketing

Campaign planning

Tools

CRM platforms

Marketing automation

Job description

Rutherford Briant Recruitment in Ipswich seeks an experienced Marketing Manager to own the marketing strategy and delivery across channels. You will lead customer acquisition and retention initiatives, oversee CRM and automation, manage website performance, and develop a high-performing marketing team.

The role combines strategic planning with hands-on execution in a fast-paced, collaborative environment, with a focus on measurable ROI and growth across channels.