Strategic Marketing Manager — Brand, PR & Growth (Remote)

Arke Agency Ltd; Brighton; Hybrid; GBP 50,000 - 70,000; Full time

Benefits offered by this job

Annual Leave 25 days

Remote work Tuesdays/Wednesdays

Pension scheme

Profit sharing

Flexi-time

Job summary

Arke Agency Ltd., a Brighton-based marketing agency, seeks a Marketing Manager to own the agency’s marketing strategy, focusing on lead generation, brand positioning and industry visibility. You will collaborate with Paid Media and SEO leads, manage HubSpot pipelines, and execute outbound campaigns using Lemlist and LinkedIn.

You’ll shape messaging, refine value propositions, and drive content and PR initiatives while tracking KPI performance and ROI.

Qualifications

• At least 4 years in B2B marketing, ideally within an agency or professional services business.
• Experience generating leads and pipeline with measurable results.
• Hands-on experience with HubSpot and outreach platforms such as Lemlist.

Responsibilities

• Lead Generation: run lead gen strategy with targets for MQLs, SQLs and pipeline.
• Own HubSpot lead management and clean hand-off to the new business team.
• Plan and run LinkedIn and email outreach with audience lists and A/B testing.
• Create lead magnets and conversion content (guides, audits, case studies, landing pages).
• Plan and run webinars and events to generate new business leads.
• Maintain agency profiles with case studies, awards and testimonials.

Skills

Lead generation

HubSpot

Lemlist

LinkedIn outreach

Content marketing

Brand strategy

Campaign management

Tools

HubSpot

Lemlist

Job description

Arke Agency Ltd., a Brighton-based marketing agency, seeks a Marketing Manager to own the agency’s marketing strategy, focusing on lead generation, brand positioning and industry visibility. You will collaborate with Paid Media and SEO leads, manage HubSpot pipelines, and execute outbound campaigns using Lemlist and LinkedIn.

You’ll shape messaging, refine value propositions, and drive content and PR initiatives while tracking KPI performance and ROI.