Strategic Marketing Lead — Digital Content & Channels

Ultimate Finance; United Kingdom; Hybrid; GBP 32,000 - 42,000; Full time

Benefits offered by this job

Annual salary reviews

Performance-related bonus scheme

25 days annual leave

Generous pension scheme contributions

Birthday and Christmas Eve day off

Flexible and hybrid working

Role-based learning pathways

Volunteer days

Staff discounts at Mitchells & Butlers

Job summary

Ultimate Finance is seeking a Marketing Executive to lead digital content and channel activity from Bristol or Edinburgh. You will plan, publish and optimise content that supports growth, engagement and brand objectives across multiple digital touchpoints.

You will collaborate with Sales and internal teams to create compelling deal content, drive SEO efforts and maintain brand consistency while managing CMS workflows and performance analytics.

Qualifications

• Relevant experience in digital marketing, content marketing, marketing or communications.
• Experience creating, editing and publishing content across digital channels.
• Experience managing website content through a CMS.
• Strong copywriting, editing and proofreading skills.
• An understanding of SEO, website optimisation and digital marketing principles.
• Experience interpreting performance data and identifying improvements.
• Strong stakeholder management and communication skills.
• Experience managing multiple projects and priorities.
• An understanding of digital design principles, with Canva to create engaging assets.
• Knowledge of Microsoft Office, SharePoint, Canva and digital marketing platforms.

Responsibilities

• Manage and maintain content across Ultimate Finance’s digital channels, ensuring activity aligns with business objectives and brand standards.
• Manage content calendars and publishing schedules, ensuring activity is delivered on time and supports wider marketing priorities.
• Create, edit and publish written and visual content, including static and video content, across the website, email, social media, internal communications and other digital channels.
• Work closely with Sales teams to create engaging deal release content in short and longer-form formats that supports conversion.
• Manage website content through the content management system (CMS), ensuring it remains accurate, user-friendly and effective.
• Coordinate the development and maintenance of digital assets, templates and marketing materials.
• Manage our Trustpilot account, where we currently hold an industry-leading score of 5/5 and a 100% response rate.
• Act as a day-to-day content and brand guardian, ensuring content reflects Ultimate Finance’s tone of voice, brand standards and regulatory requirements.
• Manage publishing workflows and approval processes to ensure activity is delivered accurately and on time.
• Monitor, analyse and report on channel performance, making recommendations to improve engagement, customer experience and marketing effectiveness.
• Support search engine optimisation (SEO), website optimisation and testing activity to improve discoverability and performance.
• Identify opportunities to improve content quality, processes, systems and ways of working.
• Build effective relationships across the business, coordinating content requirements and ensuring delivery against agreed priorities.
• Work with subject matter experts and colleagues to create engaging, relevant content that supports business objectives.
• Support internal communication channels, colleague engagement initiatives and company events.
• Support wider marketing projects and campaigns, and work with agencies and suppliers as required.

Skills

Digital marketing

Content marketing

Marketing communications

Copywriting

SEO basics

Data interpretation

Stakeholder management

Multi-project management

Canva

CMS familiarity

Tools

Canva

Microsoft Office

SharePoint

CMS

Job description

Ultimate Finance is seeking a Marketing Executive to lead digital content and channel activity from Bristol or Edinburgh. You will plan, publish and optimise content that supports growth, engagement and brand objectives across multiple digital touchpoints.

You will collaborate with Sales and internal teams to create compelling deal content, drive SEO efforts and maintain brand consistency while managing CMS workflows and performance analytics.