Strategic Marketing & Admissions Director for Pupil Growth

Royal Hospital School; Ipswich; Hybrid; GBP 70,000 - 100,000; Full time

Job summary

The Royal Hospital School in Ipswich is seeking a Head of Marketing and Admissions to lead the school’s market strategy, pupil recruitment and fee income across UK day, boarding and international markets.

You will oversee branding, communications and customer experience, develop and manage the CRM, and analyse recruitment data to forecast opportunities and risks, while collaborating with Inspired Learning Group to share best practices.

Responsibilities

• Contributing collegiately, constructively and flexibly to the School’s overall leadership and management as a member of the Senior Leadership Team (SLT).
• Driving sustainable growth in pupil recruitment, retention and associated fee income across UK day, boarding and international markets.
• Leading the development of the RHS brand, marketing and communications in the UK and internationally.
• Overseeing marketing activity across website, social media, digital and printed content, campaigns and PR to build awareness and demand.
• Leading and developing the Marketing, Admissions and Community teams and sharing expertise with Inspired Learning Group (ILG).

Job description

The Royal Hospital School in Ipswich is seeking a Head of Marketing and Admissions to lead the school’s market strategy, pupil recruitment and fee income across UK day, boarding and international markets.

You will oversee branding, communications and customer experience, develop and manage the CRM, and analyse recruitment data to forecast opportunities and risks, while collaborating with Inspired Learning Group to share best practices.